Description
SWOT ANALYSIS OF ELPIDA MEMORY

Elpida Memory

Parent Company

Elpida Memory, Inc.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

NA

Company manufactures, design and sells Dynamic Random Access USP Memory

STP

Segment

Enterprises which needs semiconductor products.

Makers of personal computers, servers, mobile devices and digital Target Group consumer electronics.

Positioning

Provides a high-density, high-speed and power efficient product

SWOT Analysis

1.Strong Market Position 2. Research and development capabilities Strength 3. Expansion into growing countries and has global presence

1. Declining performance of DRAM business 2.Limited liquidity position Weakness 3. Dependence of very few customers

1. New technology startup Opportunity 2. Strategic alliances

1. Dependence on japan Threats 2. Competitive segment

Competition

1. Analog Devices 2. Linear Technology Competitors 3.National Semiconductor



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