Description
SWOT ANALYSIS OF ELLIOT LUCCA
Elliott Lucca
Parent Company
Sak Brand Group
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Think bright; Exotic summer nights
Synthesis of refined global influences, feminine intelligence and USP sensual textures in the most unique woven leather STP
Women who love to reflect a mix of both glamour as well as Segment simplicity from the bags they use
Women with a medium to high purchasing power and those who love Target Group to pamper themselves with the best
Soft , sensual and lightweight bags with a classic appeal perfect for Positioning either a day out or an evening party SWOT Analysis
1. Uncompromising quality creates extraordinary value and gives meaning to the concept of everyday luxury 2. Bags are sold at premier department stores like Macy’s , Nordstrom, Bloomingdale’s, Lord and Taylor, Dilliard’s etc. and other specialty stores 3. Collection always features in major magazines like allure, people, seventeen and they give fashion tips to consumers 4. Their bags are always similar to those used by celebrities who act like perfect brand ambassadors 5. Their collection is always a perfect blend of classic , colorful and Strength playful designs depending upon season changes at affordable rates
1. Have not been able to reach the top most level of luxury brands 2. Geographically limited as it hasn’t been able to tap emerging markets Weakness 3.Limited brand awareness as advertising and marketing is lesser
1. They are only into bags right now , they can expand into all unexplored markets like watches , clothes and shoes. Also International markets can be explored for better sales. 2.Online sales and E-marketing are gaining a lot of importance 3.Having a young and energetic team of designers to create new and Opportunity fresh products at all times
1.Competition in this segment is increasing as these bags are affordable to most of the people 2.Even though their products might be close to luxury brands they might never be able to reach those heights due to their start as a brand for less product 3.Their niche could be confusing as their bags are affordable as well Threats as used by celebrities hence they might lose brand loyalty Competition
1.Michael Kors 2.Cole Hahn Competitors 3.Badgley Mischka
doc_795569782.docx
SWOT ANALYSIS OF ELLIOT LUCCA
Elliott Lucca
Parent Company
Sak Brand Group
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Think bright; Exotic summer nights
Synthesis of refined global influences, feminine intelligence and USP sensual textures in the most unique woven leather STP
Women who love to reflect a mix of both glamour as well as Segment simplicity from the bags they use
Women with a medium to high purchasing power and those who love Target Group to pamper themselves with the best
Soft , sensual and lightweight bags with a classic appeal perfect for Positioning either a day out or an evening party SWOT Analysis
1. Uncompromising quality creates extraordinary value and gives meaning to the concept of everyday luxury 2. Bags are sold at premier department stores like Macy’s , Nordstrom, Bloomingdale’s, Lord and Taylor, Dilliard’s etc. and other specialty stores 3. Collection always features in major magazines like allure, people, seventeen and they give fashion tips to consumers 4. Their bags are always similar to those used by celebrities who act like perfect brand ambassadors 5. Their collection is always a perfect blend of classic , colorful and Strength playful designs depending upon season changes at affordable rates
1. Have not been able to reach the top most level of luxury brands 2. Geographically limited as it hasn’t been able to tap emerging markets Weakness 3.Limited brand awareness as advertising and marketing is lesser
1. They are only into bags right now , they can expand into all unexplored markets like watches , clothes and shoes. Also International markets can be explored for better sales. 2.Online sales and E-marketing are gaining a lot of importance 3.Having a young and energetic team of designers to create new and Opportunity fresh products at all times
1.Competition in this segment is increasing as these bags are affordable to most of the people 2.Even though their products might be close to luxury brands they might never be able to reach those heights due to their start as a brand for less product 3.Their niche could be confusing as their bags are affordable as well Threats as used by celebrities hence they might lose brand loyalty Competition
1.Michael Kors 2.Cole Hahn Competitors 3.Badgley Mischka
doc_795569782.docx