Description
SWOT ANALYSIS OF ELFIN SPORTS CARS
Elfin Sports Cars
Parent Company
Walkinshaw Performance
Category
Sports Cars
Sector
Automobiles
Tagline/ Slogan
Built fast to win
USP
Racing Lineage since inception STP
Segment
True sports car enthusiast, currently focusing only in Australia
Target Group
Sports car enthusiast from the upper class
Positioning
True Australian Sports-Car SWOT Analysis
1. It has won nearly 30 championships and major Grand Prix titles 2. It has been manufacturing sports cars in Australia since 1957 3. Always owned or led by people who know the business well some of them being former race drivers 4. Limited manufacturing means a niche segment for this type of a Strength sports car segment
1.It is not very well known outside Australia 2.Limited products offering & competing with large players with large Weakness product portfolio
1.To go increase customer relations events & activities which will enhance the ownership experience 2. To increase the global reach as currently it is present in very few Opportunity regions 3.Emerging markets like India where race tracks & other similar
infrastructure is on rise are geographical opportunities
1. Increasing fuel prices 2. Macro-economic factors which are making people averse to spending esp. discretionary spend 3.The Italian & German manufacturers may easily come up with Threats products which will over power its products Competition
1. Pagani 2. Buggati Veyron 3. Morgan Competitors 4. Noble
doc_917740016.docx
SWOT ANALYSIS OF ELFIN SPORTS CARS
Elfin Sports Cars
Parent Company
Walkinshaw Performance
Category
Sports Cars
Sector
Automobiles
Tagline/ Slogan
Built fast to win
USP
Racing Lineage since inception STP
Segment
True sports car enthusiast, currently focusing only in Australia
Target Group
Sports car enthusiast from the upper class
Positioning
True Australian Sports-Car SWOT Analysis
1. It has won nearly 30 championships and major Grand Prix titles 2. It has been manufacturing sports cars in Australia since 1957 3. Always owned or led by people who know the business well some of them being former race drivers 4. Limited manufacturing means a niche segment for this type of a Strength sports car segment
1.It is not very well known outside Australia 2.Limited products offering & competing with large players with large Weakness product portfolio
1.To go increase customer relations events & activities which will enhance the ownership experience 2. To increase the global reach as currently it is present in very few Opportunity regions 3.Emerging markets like India where race tracks & other similar
infrastructure is on rise are geographical opportunities
1. Increasing fuel prices 2. Macro-economic factors which are making people averse to spending esp. discretionary spend 3.The Italian & German manufacturers may easily come up with Threats products which will over power its products Competition
1. Pagani 2. Buggati Veyron 3. Morgan Competitors 4. Noble
doc_917740016.docx