Description
SWOT ANALYSIS OF ELEPHANT BEER
Elephant Beer
Parent Company
Carlsberg Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
It makes you incredible
Offering adventurous beer drinkers across the continent a unique and USP exotic taste experience STP
Consumers who too live by the ideology of risking and staying Segment adventurous looking to have beverages
Target Group
Upper middle class individuals
Positioning
Beer for adventure lovers SWOT Analysis
1. Elephant Beer is named for the four life sized stone elephants that grace one of the entrances to the Carlsberg brewery in Copenhagen 2. Unique packaging that customer could recall 3. Very Differentiated brand. Brands in over 80 countries. 4. Global brand/pioneer of international strategy. Has made acquisitions with national breweries. Strength 5. Global presence of the mother brand
1. Intense competition means low market share and less recall 2. Penetration in the market is low no easy availability especially Weakness emerging economies
Opportunity
1. Low calorie beer. Society is pushing for “healthy” beers 2. Spending power for such premium products amongst the consumer
is increasing 3. Asia- Beer-drinking population increasing dramatically
1. Comparatively low prices of competitors Threats 2. Stricter laws for Drunk-driving cases. Competition
1.Budweiser 2.Kingfisher Ultra Competitors 3.Corona
doc_481985637.docx
SWOT ANALYSIS OF ELEPHANT BEER
Elephant Beer
Parent Company
Carlsberg Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
It makes you incredible
Offering adventurous beer drinkers across the continent a unique and USP exotic taste experience STP
Consumers who too live by the ideology of risking and staying Segment adventurous looking to have beverages
Target Group
Upper middle class individuals
Positioning
Beer for adventure lovers SWOT Analysis
1. Elephant Beer is named for the four life sized stone elephants that grace one of the entrances to the Carlsberg brewery in Copenhagen 2. Unique packaging that customer could recall 3. Very Differentiated brand. Brands in over 80 countries. 4. Global brand/pioneer of international strategy. Has made acquisitions with national breweries. Strength 5. Global presence of the mother brand
1. Intense competition means low market share and less recall 2. Penetration in the market is low no easy availability especially Weakness emerging economies
Opportunity
1. Low calorie beer. Society is pushing for “healthy” beers 2. Spending power for such premium products amongst the consumer
is increasing 3. Asia- Beer-drinking population increasing dramatically
1. Comparatively low prices of competitors Threats 2. Stricter laws for Drunk-driving cases. Competition
1.Budweiser 2.Kingfisher Ultra Competitors 3.Corona
doc_481985637.docx