Description
SWOT ANALYSIS OF ELECTRICITE DE FRANCE ENERGY

EDF Électricité de France Energy

Parent Company

Électricité de France

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

It's not easy being green

USP

Green energy producer STP

Segment

Agencies looking to buy electricity

Target Group

Industrial and private consumers

Positioning

Cleaner energy producer SWOT Analysis

1. Strong R&D capabilities 2. Nuclear generation assets 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology 5. Vertically integrated operations Strength 6. Well diversified energy portfolio

1.Employee Unrest is a concern Weakness 2. Poor condition of hydroelectric dams compared to global leaders

1.Wind power generation 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission

1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition

1.E.ON UK plc 2.GDF SUEZ Competitors 3. RWE npower



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