Description
SWOT ANALYSIS OF ELDON TOYS
Eldon Toys
Parent Company
Eldon Industries Inc.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Just for the fun of it
Best known for items and brands that repackaged Japanese toys and USP distributed them worldwide
STP
Segment
Toys and accessories for children and kids
Children (2-10 years), particularly boys interested in cars and Japanese Target Group toys
Positioning
Makes racing slot cars
SWOT Analysis
1. Had operations in California, Canada, England, Japan and the Netherlands 2. Best known for items and brands that repackaged Japanese toys and distributed them worldwide like Billy Blastoff 3. Known to customers as making ‘unbreakable’ toys made of polyethylene plastic Strength 4. Product quality was high and at affordable prices
1.Common complaints are nylon chassis, pickup, shallow slot grooves 2.Cars were said to fly off the track too easily and required patience Weakness and skill to operate
1.Has a distinct place for itself with children who played with it 2.Considered a classic amongst car toy lovers Opportunity 3.Car parts easily available online
1.Competitors have higher quality car parts 2.Faster cars available now Threats 3. Hobbyists usually bad mouth it
Competition
1.Hot Wheels 2.Grey Iron Casting company Competitors 3.Gendron
doc_124285645.docx
SWOT ANALYSIS OF ELDON TOYS
Eldon Toys
Parent Company
Eldon Industries Inc.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Just for the fun of it
Best known for items and brands that repackaged Japanese toys and USP distributed them worldwide
STP
Segment
Toys and accessories for children and kids
Children (2-10 years), particularly boys interested in cars and Japanese Target Group toys
Positioning
Makes racing slot cars
SWOT Analysis
1. Had operations in California, Canada, England, Japan and the Netherlands 2. Best known for items and brands that repackaged Japanese toys and distributed them worldwide like Billy Blastoff 3. Known to customers as making ‘unbreakable’ toys made of polyethylene plastic Strength 4. Product quality was high and at affordable prices
1.Common complaints are nylon chassis, pickup, shallow slot grooves 2.Cars were said to fly off the track too easily and required patience Weakness and skill to operate
1.Has a distinct place for itself with children who played with it 2.Considered a classic amongst car toy lovers Opportunity 3.Car parts easily available online
1.Competitors have higher quality car parts 2.Faster cars available now Threats 3. Hobbyists usually bad mouth it
Competition
1.Hot Wheels 2.Grey Iron Casting company Competitors 3.Gendron
doc_124285645.docx