Description
SWOT ANALYSIS OF EDISON INTERNATIONAL
Edison International
Parent Company
Edison International Corp.
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Leading Power Company in the California STP
Segment
Energy for Residential, Small and Large Businesses
Target Group
Industries and corporates
Positioning
Leading power company in the U.S. SWOT Analysis
1. Leadership in energy efficient programs 2. Operates in a favourable market (California and surrounding states like Arizona and New Mexico) 3. Serves 14 million customers in a service area of over 50000 square miles which includes 180 cities. 4. Has over 19000 employees 5. One third of the power is generated using clean energy (nuclear and renewable energy) 6. Present in California, Arizona and New Mexico (South Western Strength region of the U.S.)
1.Limited presence in the U.S. Weakness 2.Dependent on performance of subsidiaries to pay dividends
3. Declining revenues due to decrease in electricity tariffs is a concern
1.Increase in demand for electricity in the U.S. 2. Can expand operations in other States 3. Can bank on future projects like EMG’s Wind Generation and Opportunity California’s Solar initiative
1.Increase in fuel prices 2.Consolidation in the U.S. energy market Threats 3.Highly regulated industry Competition
1.E.On Russia 2.Enel OGK - 5 Competitors 3.Inter RAO
doc_498841651.docx
SWOT ANALYSIS OF EDISON INTERNATIONAL
Edison International
Parent Company
Edison International Corp.
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Leading Power Company in the California STP
Segment
Energy for Residential, Small and Large Businesses
Target Group
Industries and corporates
Positioning
Leading power company in the U.S. SWOT Analysis
1. Leadership in energy efficient programs 2. Operates in a favourable market (California and surrounding states like Arizona and New Mexico) 3. Serves 14 million customers in a service area of over 50000 square miles which includes 180 cities. 4. Has over 19000 employees 5. One third of the power is generated using clean energy (nuclear and renewable energy) 6. Present in California, Arizona and New Mexico (South Western Strength region of the U.S.)
1.Limited presence in the U.S. Weakness 2.Dependent on performance of subsidiaries to pay dividends
3. Declining revenues due to decrease in electricity tariffs is a concern
1.Increase in demand for electricity in the U.S. 2. Can expand operations in other States 3. Can bank on future projects like EMG’s Wind Generation and Opportunity California’s Solar initiative
1.Increase in fuel prices 2.Consolidation in the U.S. energy market Threats 3.Highly regulated industry Competition
1.E.On Russia 2.Enel OGK - 5 Competitors 3.Inter RAO
doc_498841651.docx