Description
SWOT ANALYSIS OF ECKO UNLTD
Eck? Unltd
Parent company
Eck? Unltd.
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
All unlimited
Fashion for the young and vibrant youth bubbling with energy, music Usp and fun STP
Men and women in their youth inspired by the graffiti and hip hop Segment culture and sports
Target group
Mid premium segment for age group of 18-25
Positioning
Fashion for fun loving youth SWOT analysis
1. Mid premium segment dedicated for the youth who like it casual and fun. 2. Celebrities from Hollywood have been brand ambassadors 3. The brand brings Premium fashion and international fashion. 4. The brand caters to graffiti loving customers by giving them stylish graffiti patterns. 5. Marc has made significant contributions towards child abuse and Strength other social issues.
1. Limited global brand awareness and penetration compared to some other international leading apparel brands Weakness 2. Not much advertising done, more promotion can increase sales.
1. Not a very well known brand in emerging economies hence more marketing can increase sales. 2. The brand can diversify into other apparel forms apart from casual clothing. 3. Female fashion needs to be diversified too as currently the brand Opportunity majors in hip hop male fashion
1.Other brands offer more styles and cuts 2. Similar products available in other brands. Threats 3. Local market also poses risk Competition
1.Converse 2. DKNY Competitors 3. Adidas
doc_809242415.docx
SWOT ANALYSIS OF ECKO UNLTD
Eck? Unltd
Parent company
Eck? Unltd.
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
All unlimited
Fashion for the young and vibrant youth bubbling with energy, music Usp and fun STP
Men and women in their youth inspired by the graffiti and hip hop Segment culture and sports
Target group
Mid premium segment for age group of 18-25
Positioning
Fashion for fun loving youth SWOT analysis
1. Mid premium segment dedicated for the youth who like it casual and fun. 2. Celebrities from Hollywood have been brand ambassadors 3. The brand brings Premium fashion and international fashion. 4. The brand caters to graffiti loving customers by giving them stylish graffiti patterns. 5. Marc has made significant contributions towards child abuse and Strength other social issues.
1. Limited global brand awareness and penetration compared to some other international leading apparel brands Weakness 2. Not much advertising done, more promotion can increase sales.
1. Not a very well known brand in emerging economies hence more marketing can increase sales. 2. The brand can diversify into other apparel forms apart from casual clothing. 3. Female fashion needs to be diversified too as currently the brand Opportunity majors in hip hop male fashion
1.Other brands offer more styles and cuts 2. Similar products available in other brands. Threats 3. Local market also poses risk Competition
1.Converse 2. DKNY Competitors 3. Adidas
doc_809242415.docx