Description
SWOT ANALYSIS OF EBEL
Ebel
Parent Company
Movado Group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The Architects of time
USP
Elegant timeless watches
STP
Segment
Affordable luxury segment
Target Group
High Income Women
Positioning
Watches that are a perfect blend of Art, Engineering and Design
SWOT Analysis
1. The brand has a strong international distribution network. The brand has a presence in more than 87 countries 2. The brand is popular as a luxury product for predominantly women and enjoys a good recall among women 3. The brand has successfully established its presence in developing economies that have shown high growth in the luxury segment 4. The brand was bought by the Movado group from the LVMH group, both groups being prestigious in the luxury watch segment 5. Internationally, the brands ambassador include celebrities who have their reputation synonymous with that of the brand – Sophisticated, successful, beautiful Strength 6. A major part of the brands business comes from ladies watches
Weakness
1. Although, the brand recall of the brand is high, it is still lagging
behind a few of its competitors 2. The brand has limited brand presence in the emerging economies which can be immensely popular markets
1. Although the brand has more recall among women, the brand has little or limited recall among men. Marketing their Men’s range can broaden the TG for the brand 2. Promotional and Marketing strategies can improve the brands Opportunity recall among men and women, especially in developing economies
1. The brand has competition from brands that have a higher recall and presence in the market 2. The brand has very little brand awareness among Men and that Threats can be a big threat to its presence
Competition
1. Tag Heuer 2. Omega Competitors 3. Cartier
doc_741055113.docx
SWOT ANALYSIS OF EBEL
Ebel
Parent Company
Movado Group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The Architects of time
USP
Elegant timeless watches
STP
Segment
Affordable luxury segment
Target Group
High Income Women
Positioning
Watches that are a perfect blend of Art, Engineering and Design
SWOT Analysis
1. The brand has a strong international distribution network. The brand has a presence in more than 87 countries 2. The brand is popular as a luxury product for predominantly women and enjoys a good recall among women 3. The brand has successfully established its presence in developing economies that have shown high growth in the luxury segment 4. The brand was bought by the Movado group from the LVMH group, both groups being prestigious in the luxury watch segment 5. Internationally, the brands ambassador include celebrities who have their reputation synonymous with that of the brand – Sophisticated, successful, beautiful Strength 6. A major part of the brands business comes from ladies watches
Weakness
1. Although, the brand recall of the brand is high, it is still lagging
behind a few of its competitors 2. The brand has limited brand presence in the emerging economies which can be immensely popular markets
1. Although the brand has more recall among women, the brand has little or limited recall among men. Marketing their Men’s range can broaden the TG for the brand 2. Promotional and Marketing strategies can improve the brands Opportunity recall among men and women, especially in developing economies
1. The brand has competition from brands that have a higher recall and presence in the market 2. The brand has very little brand awareness among Men and that Threats can be a big threat to its presence
Competition
1. Tag Heuer 2. Omega Competitors 3. Cartier
doc_741055113.docx