Description
SWOT ANALYSIS OF EBAY
Ebay
Parent Company
EbayIncorporation
Category
Website-online shopping
Sector
IT and Technology
World’s online market-place; Connecting buyers and sellers globally; Tagline/ Slogan Whatever it is, you can get it on eBay; Buy it, sell it, love it
USP
Trusted brand providing online auction and shopping opportunities
STP
Segment
Internet users
Target Group
Internet users relying on internet for shopping and other transactions
Positioned as a global online market place which facilitates shopping Positioning through – auction, fixed pricing and classifieds
SWOT Analysis
1.Early market entrant with localized operations in over 30 countries 2. Integrated services like online ticket tracking, online money transfers etc 3. International presence providing larger consumer base 4. A highly trusted and revered brand in the market Strength 5. Has over 17,000 employees globally
1.Unable to eradicate fake or fraud sellers completely Weakness 2. Lesser presence in physical markets
1. The markets devoid of internet 2.Customers reluctant in shopping online can be persuaded Opportunity 3.Partnerships with corporate houses for bulk selling
1. Can be subjected to frauds 2. Risk of being involved into selling of illegal entities Threats 3. Newly emerging competitive online shopping portals
Competition
1. Amazon 2.Flipkart Competitors 3.Homeshop18
doc_898989492.docx
SWOT ANALYSIS OF EBAY
Ebay
Parent Company
EbayIncorporation
Category
Website-online shopping
Sector
IT and Technology
World’s online market-place; Connecting buyers and sellers globally; Tagline/ Slogan Whatever it is, you can get it on eBay; Buy it, sell it, love it
USP
Trusted brand providing online auction and shopping opportunities
STP
Segment
Internet users
Target Group
Internet users relying on internet for shopping and other transactions
Positioned as a global online market place which facilitates shopping Positioning through – auction, fixed pricing and classifieds
SWOT Analysis
1.Early market entrant with localized operations in over 30 countries 2. Integrated services like online ticket tracking, online money transfers etc 3. International presence providing larger consumer base 4. A highly trusted and revered brand in the market Strength 5. Has over 17,000 employees globally
1.Unable to eradicate fake or fraud sellers completely Weakness 2. Lesser presence in physical markets
1. The markets devoid of internet 2.Customers reluctant in shopping online can be persuaded Opportunity 3.Partnerships with corporate houses for bulk selling
1. Can be subjected to frauds 2. Risk of being involved into selling of illegal entities Threats 3. Newly emerging competitive online shopping portals
Competition
1. Amazon 2.Flipkart Competitors 3.Homeshop18
doc_898989492.docx