SWOT ANALYSIS OF E.I DU PONT DE NEMOURS

Description
SWOT ANALYSIS OF E.I DU PONT DE NEMOURS

E.I. du Pont de Nemours

Parent Company

E.I. du Pont de Nemours and Company

Category

Diversified Chemical

Sector

Industrial products

Tagline/ Slogan

Better things for better living through chemistry

USP

Leader in the high value science driven segment

STP

Nutritional health and food markets, automotive markets and Segment photovoltaic market

Health care consumers, consumer market and automotive Target Group manufacturing industries

Positioning

Create impact through deep expertise in material science

SWOT Analysis

1. Holds leadership position in the world chemical market by breakthrough innovations 2. R&D investments are high and spread globally 3. Presence in wide variety of chemical markets mitigating the risk associated with the industry 4. Strong orientation towards environmental protection programs that Strength reduces degrading environment in the future

1. Several liabilities slowing down progress 2. Bogged by the high restrictions on environmental liabilities 3. Involved in a price fixing allegation by the retailers that tarnished its Weakness brand image

1. Presence in the photovoltaic cells sector which is facing a exponential increase in demand due to the alternate energy requirements 2. Expanding presence in food and agriculture industry Opportunity 3. Strength in biomass and bioenergy production

1. Threatened by debts due to the decreasing profit margin 2. Fraudulent and fake replacements threatens DuPont’s business 3. Petrochemicals industry threatened by U.S. rivals seeking to get wider range of raw materials out of cheap shale gas to make more Threats plastics, coatings and adhesives

Competition

1. Dow chemical company 2. Eastman Chemical Company 3. Monsanto Company 4. RPM International Inc Competitors 5. Syngenta AG



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