Description
SWOT ANALYSIS OF DUREX
Durex
Parent Company
Reckitt Benckiser
Category
Personal care brands- Health
Sector
FMCG
Tagline/ Slogan
Feeling is Everything; For a hundred million reasons
USP
World’s most popular male contraceptive brand
STP
Segment
Contraceptives
Target Group
Urban couples 18 years and above
Not just about protection from unplanned pregnancy but designed for Positioning pleasure
SWOT Analysis
1. RB has been ranked as one of the Most Innovative Companies in the World by leading business magazine Forbes 2. Available in various varieties 3. One of the most popular and good quality male contraceptive brand 4. Brand presence by advertisements and prints Strength 5. Excellent distribution network through chemist stores
1.Bold advertising often leads to controversies 2. Competitive segment with even the Govt. distributing free Weakness contraceptives
Opportunity
1.People are becoming more educated in the need to protect themselves against STIs which represents an increased number of
consumers 2. Rapidly advancing technology makes manufacturing more efficient, less costly, more effort can be placed on distribution
1. Social discomfiture in discussing about condoms and sex. 2. Local Brands 3. Other contraceptive methods 4. Limited brand loyalty Threats 5. Government restrictions on advertising
Competition
1. Shields 2. Kohinoor 3. Moods 4. KS Competitors 5. Trojan
doc_427689491.docx
SWOT ANALYSIS OF DUREX
Durex
Parent Company
Reckitt Benckiser
Category
Personal care brands- Health
Sector
FMCG
Tagline/ Slogan
Feeling is Everything; For a hundred million reasons
USP
World’s most popular male contraceptive brand
STP
Segment
Contraceptives
Target Group
Urban couples 18 years and above
Not just about protection from unplanned pregnancy but designed for Positioning pleasure
SWOT Analysis
1. RB has been ranked as one of the Most Innovative Companies in the World by leading business magazine Forbes 2. Available in various varieties 3. One of the most popular and good quality male contraceptive brand 4. Brand presence by advertisements and prints Strength 5. Excellent distribution network through chemist stores
1.Bold advertising often leads to controversies 2. Competitive segment with even the Govt. distributing free Weakness contraceptives
Opportunity
1.People are becoming more educated in the need to protect themselves against STIs which represents an increased number of
consumers 2. Rapidly advancing technology makes manufacturing more efficient, less costly, more effort can be placed on distribution
1. Social discomfiture in discussing about condoms and sex. 2. Local Brands 3. Other contraceptive methods 4. Limited brand loyalty Threats 5. Government restrictions on advertising
Competition
1. Shields 2. Kohinoor 3. Moods 4. KS Competitors 5. Trojan
doc_427689491.docx