Description
SWOT ANALYSIS OF DURACELL
Duracell
Parent Company
Procter and Gamble
Category
Electronics
Sector
FMCG
Tagline/ Slogan
Lasts longer, much longer
USP
Market leader and excellent brand recognition
STP
Males in the age group of 35-44, young boys because of their Segment increasing use of electronic items
People having interest in various electronic items introduced in the Target Group market, household electronic item users
Good quality battery which works for longer hours than usual Positioning batteries
SWOT Analysis
1. Strong brand equity 2. Strong financial position 3. Excellent customer service 4. Advanced technology Strength 5.Strong distribution network
1.Lesser players but highly competitive market Weakness 2.High R&D costs for innovation
1.Product and services expansion 2.Innovations will build up its market share Opportunity 3.Increased demand for electronic products
1. Lower prices of competitors 2.Cheaper technology 3.Extremely competitive market of disposable batteries 4. Highly price elastic market with launch of superior products by customers Threats 5. Products with conventional batteries going extinct
Competition
1.Energizer 2.Panasonic Competitors 3.Sony
doc_115268644.docx
SWOT ANALYSIS OF DURACELL
Duracell
Parent Company
Procter and Gamble
Category
Electronics
Sector
FMCG
Tagline/ Slogan
Lasts longer, much longer
USP
Market leader and excellent brand recognition
STP
Males in the age group of 35-44, young boys because of their Segment increasing use of electronic items
People having interest in various electronic items introduced in the Target Group market, household electronic item users
Good quality battery which works for longer hours than usual Positioning batteries
SWOT Analysis
1. Strong brand equity 2. Strong financial position 3. Excellent customer service 4. Advanced technology Strength 5.Strong distribution network
1.Lesser players but highly competitive market Weakness 2.High R&D costs for innovation
1.Product and services expansion 2.Innovations will build up its market share Opportunity 3.Increased demand for electronic products
1. Lower prices of competitors 2.Cheaper technology 3.Extremely competitive market of disposable batteries 4. Highly price elastic market with launch of superior products by customers Threats 5. Products with conventional batteries going extinct
Competition
1.Energizer 2.Panasonic Competitors 3.Sony
doc_115268644.docx