Description
SWOT ANALYSIS OF DUNLOP
Dunlop Parent Company Category Sector Goodyear Tire and Rubber Company Tyre Industry Automobiles Drive with confidence; The Arrival is as important as the Journey; Drivers know; Driving to the Future; For smooth, comfortable ride Strong brand equity and brand presence STP Segment Target Group Automobile industry Motorsport, Vintage, SUVs, Heavy vehicles High quality brand over decades, internationally acclaimed and used SWOT Analysis 1. Started in 1888 they are the pioneer of pneumatic tyres, they have tremendous brand equity. 2. Company has pioneered many technologies for ensuring comfortable experience on tough and varied terrains worldwide 3. It has good visibility in motorsports and vintage car category with every year over 300,000 tyres being produced and sold 4. Dunlop has developed strategic partnerships with other tire majors for selling their brand tires in different countries thus taking a step to cover vast geographical area at minimum logistic constraints. Strength 5. Along with tires they have also service centers providing other car systems maintenance and repairs
Tagline/ Slogan USP
Positioning
Weakness
1.Doesn’t have good visibility and market in 2 wheeler segment. 2.Since brands are being held by different Companies in different regions it might lead to brand dilution it may lose its significance 1. Opportunity to encash on the Automobile boom in developing countries like India and Brazil 2. Innovation and cost-cutting measures may bring them more revenues in this highly competitive industry 1. There is Stiff Competition from national and international brands 2 Volatility in raw material prices 3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles. 4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
Opportunity
Threats
5. Rising prices of crude oil may have an adverse effect on the industry Competition 1.Cooper Tyres 2. Michelin 3. Bridgestone 4. Continental 5. Yokohama 6. JK Tyres 7. MRF
Competitors
doc_394858632.docx
SWOT ANALYSIS OF DUNLOP
Dunlop Parent Company Category Sector Goodyear Tire and Rubber Company Tyre Industry Automobiles Drive with confidence; The Arrival is as important as the Journey; Drivers know; Driving to the Future; For smooth, comfortable ride Strong brand equity and brand presence STP Segment Target Group Automobile industry Motorsport, Vintage, SUVs, Heavy vehicles High quality brand over decades, internationally acclaimed and used SWOT Analysis 1. Started in 1888 they are the pioneer of pneumatic tyres, they have tremendous brand equity. 2. Company has pioneered many technologies for ensuring comfortable experience on tough and varied terrains worldwide 3. It has good visibility in motorsports and vintage car category with every year over 300,000 tyres being produced and sold 4. Dunlop has developed strategic partnerships with other tire majors for selling their brand tires in different countries thus taking a step to cover vast geographical area at minimum logistic constraints. Strength 5. Along with tires they have also service centers providing other car systems maintenance and repairs
Tagline/ Slogan USP
Positioning
Weakness
1.Doesn’t have good visibility and market in 2 wheeler segment. 2.Since brands are being held by different Companies in different regions it might lead to brand dilution it may lose its significance 1. Opportunity to encash on the Automobile boom in developing countries like India and Brazil 2. Innovation and cost-cutting measures may bring them more revenues in this highly competitive industry 1. There is Stiff Competition from national and international brands 2 Volatility in raw material prices 3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles. 4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
Opportunity
Threats
5. Rising prices of crude oil may have an adverse effect on the industry Competition 1.Cooper Tyres 2. Michelin 3. Bridgestone 4. Continental 5. Yokohama 6. JK Tyres 7. MRF
Competitors
doc_394858632.docx