Description
SWOT ANALYSIS OF DUNKIN DONUTS
Dunkin' Donuts
Parent Company
Dunkin' Donuts
Category
Fast Food Eating Joints
Sector
Food and Beverages
America runs on Dunkin; You 'Kin Do It; Sounds Good, Tastes Even Tagline/ Slogan Better
USP
Americas most popular joint for coffee, donuts and other baked items
STP
Segment
People looking to have western style breakfast and coffee
Target Group
Middle and upper middle class people and families
A place offering good quality and fresh donuts and other baked items Positioning along with coffee
SWOT Analysis
1.Strong Brand name, recognized world over 2. Brand loyalty amongst customers 3. Over 1000 varieties of doughnuts 4. Popular for a number of bakery products like pastries, bagels, muffins, biscuits, etc. and hot beverages like coffee, tea 5.Ideal place for having breakfast and coffee 6.Innovative ways to retain customers by issuing coupons and discounts 7.Worlwide chain of franchisees totalling to 10,000 locations across 32 countries 8.One of the most experienced in the industry Strength 9.Association with major sports teams
10.Effective marketing and advertising strategies
1.Competition from other international snacking joints means limited market share growth 2.Constant rift with the franchisee owners and numerous instances of suing them 3. Still hast penetrated into the emerging economies which can be a Weakness huge segment
1.Increase its presence in newer countries and regions of the world 2.To introduce low calorie snacks 3.Increase in disposable income of people in developing countries Opportunity 4.Increase its reach through effective online marketing
1.People moving to healthier ways of eating 2.Competition even from local cafes and bakeries 3.Increase in the cost of raw materials 4.Diificult to change the snacking habits of people in certain countries Threats like India and China
Competition
1.Krispy Kreme 2.Mc Donalds 3.Starbucks Competitors 4. Mad over Donuts
doc_250028552.docx
SWOT ANALYSIS OF DUNKIN DONUTS
Dunkin' Donuts
Parent Company
Dunkin' Donuts
Category
Fast Food Eating Joints
Sector
Food and Beverages
America runs on Dunkin; You 'Kin Do It; Sounds Good, Tastes Even Tagline/ Slogan Better
USP
Americas most popular joint for coffee, donuts and other baked items
STP
Segment
People looking to have western style breakfast and coffee
Target Group
Middle and upper middle class people and families
A place offering good quality and fresh donuts and other baked items Positioning along with coffee
SWOT Analysis
1.Strong Brand name, recognized world over 2. Brand loyalty amongst customers 3. Over 1000 varieties of doughnuts 4. Popular for a number of bakery products like pastries, bagels, muffins, biscuits, etc. and hot beverages like coffee, tea 5.Ideal place for having breakfast and coffee 6.Innovative ways to retain customers by issuing coupons and discounts 7.Worlwide chain of franchisees totalling to 10,000 locations across 32 countries 8.One of the most experienced in the industry Strength 9.Association with major sports teams
10.Effective marketing and advertising strategies
1.Competition from other international snacking joints means limited market share growth 2.Constant rift with the franchisee owners and numerous instances of suing them 3. Still hast penetrated into the emerging economies which can be a Weakness huge segment
1.Increase its presence in newer countries and regions of the world 2.To introduce low calorie snacks 3.Increase in disposable income of people in developing countries Opportunity 4.Increase its reach through effective online marketing
1.People moving to healthier ways of eating 2.Competition even from local cafes and bakeries 3.Increase in the cost of raw materials 4.Diificult to change the snacking habits of people in certain countries Threats like India and China
Competition
1.Krispy Kreme 2.Mc Donalds 3.Starbucks Competitors 4. Mad over Donuts
doc_250028552.docx