Description
SWOT ANALYSIS OF DUKE ENERGY
Duke Energy
Parent Company
Duke Energy Corporation
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Powering and empowering our communities
USP
One of the largest Power holding company in the U.S. STP
Segment
Residential, Small and Large Businesses
Areas in Kentucky, Indiana, North Carolina, South Carolina and Target Group Florida
Positioning
Reliable Service with superior customer care SWOT Analysis
1. 58,000+ megawatts of generating capacity from a diverse mix of coal, nuclear, natural gas, oil and renewable resources and has over 29000 employees 2. Serves over 7 million customers over a spread of over 1 lakh square miles 3. In the Top 250 companies in Forbes list and has won 100 Best Corporate Citizens 4. Has power plants in Brazil (2300 MW) 5. Power portfolio consists of Thermal, Hydro, Nuclear and Renewable Strength resources
1.Involved in Court cases over alleged environmental issues Weakness 2.Operation is concentrated and not spread out
1.Increasing demand for power in the U.S. 2.Non-conventional sources of power Opportunity 3.Further expansion into other States and into Latin America
1.Compliance to Environmental law Threats 2.Consolidation in the power sector in the U.S. Competition
1.Exelon Power 2.South California Edison Competitors 3.Pacific Gas and Electric
doc_373735330.docx
SWOT ANALYSIS OF DUKE ENERGY
Duke Energy
Parent Company
Duke Energy Corporation
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Powering and empowering our communities
USP
One of the largest Power holding company in the U.S. STP
Segment
Residential, Small and Large Businesses
Areas in Kentucky, Indiana, North Carolina, South Carolina and Target Group Florida
Positioning
Reliable Service with superior customer care SWOT Analysis
1. 58,000+ megawatts of generating capacity from a diverse mix of coal, nuclear, natural gas, oil and renewable resources and has over 29000 employees 2. Serves over 7 million customers over a spread of over 1 lakh square miles 3. In the Top 250 companies in Forbes list and has won 100 Best Corporate Citizens 4. Has power plants in Brazil (2300 MW) 5. Power portfolio consists of Thermal, Hydro, Nuclear and Renewable Strength resources
1.Involved in Court cases over alleged environmental issues Weakness 2.Operation is concentrated and not spread out
1.Increasing demand for power in the U.S. 2.Non-conventional sources of power Opportunity 3.Further expansion into other States and into Latin America
1.Compliance to Environmental law Threats 2.Consolidation in the power sector in the U.S. Competition
1.Exelon Power 2.South California Edison Competitors 3.Pacific Gas and Electric
doc_373735330.docx