Description
SWOT ANALYSIS OF DUCATI SUPERBIKE
Brand Name
Ducati Superbike
Parent Company
Ducati
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Authentic Italian performance; For those few who are fast
USP
Extremely powerful engine and sporty design used in motorsports
STP
Segment
Ultra premium sports bike
Target Group
Upper middle and upper class men
Positioning
One of the world's most powerful sportsbikes used in motorsports
SWOT
1.Excellent brand name 2.High speed and performance 3.Hig innovative technology Strength 4.Celebrity brand ambassador
Weakness
1.Very expensive
1.New emerging high income market Opportunity 2.Better innovations
1.Threats from other competitors Threats 2.At such a high price people might prefer cars
Competition
VMAX R1 KAWASAKI NINJA HAYABUSA Competitors HONDA CBR
doc_504059730.docx
SWOT ANALYSIS OF DUCATI SUPERBIKE
Brand Name
Ducati Superbike
Parent Company
Ducati
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Authentic Italian performance; For those few who are fast
USP
Extremely powerful engine and sporty design used in motorsports
STP
Segment
Ultra premium sports bike
Target Group
Upper middle and upper class men
Positioning
One of the world's most powerful sportsbikes used in motorsports
SWOT
1.Excellent brand name 2.High speed and performance 3.Hig innovative technology Strength 4.Celebrity brand ambassador
Weakness
1.Very expensive
1.New emerging high income market Opportunity 2.Better innovations
1.Threats from other competitors Threats 2.At such a high price people might prefer cars
Competition
VMAX R1 KAWASAKI NINJA HAYABUSA Competitors HONDA CBR
doc_504059730.docx