Description
SWOT ANALYSIS OF DR. PEPPERS SNAPPLE GROUP
Dr. Peppers Snapple Group
Parent Company
Dr. Peppers Snapple Group
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
We do things with flavor
USP
Diverse portfolio of brands Product Portfolio
A&w Déjà blue Crush Canada dry
Brands STP
Segment
All age groups for soft drinks and adults for liquor products
Target Group
Middle and Upper middle class individuals
Positioning
Offers a wide range of flavored beverages SWOT Analysis
1. Strong foothold through diverse brands in American market 2. Acquisition of other brands has helped in establishing its portfolio 3. Beverage bottling contracts with major beverage companies Strength 4. Strong brand porfolio makes it a popular brand
5. Strong brand reputation and high brand awareness 6. Has a strong employee base of over nearly 20,000
1. Limited share in most of the brands makes it difficult for the parent company to make ultimate decisions 2.Strong competition from the presence of globally established Weakness brands
1. Newer markets to tap 2. Expansion of business and diversifying in new categories Opportunity 3. Acquisition of other brands to enhance market position
1. Competitive pricing of the competitors are lowering the profit margins 2. Absence of brands from the retails shelf’s due to poor distribution Threats networks Competition
1. Coca-Cola 2. Pepsi 3. Diageo 4. SABMiller Competitors 5. Carlsberg
doc_784358614.docx
SWOT ANALYSIS OF DR. PEPPERS SNAPPLE GROUP
Dr. Peppers Snapple Group
Parent Company
Dr. Peppers Snapple Group
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
We do things with flavor
USP
Diverse portfolio of brands Product Portfolio
A&w Déjà blue Crush Canada dry
Brands STP
Segment
All age groups for soft drinks and adults for liquor products
Target Group
Middle and Upper middle class individuals
Positioning
Offers a wide range of flavored beverages SWOT Analysis
1. Strong foothold through diverse brands in American market 2. Acquisition of other brands has helped in establishing its portfolio 3. Beverage bottling contracts with major beverage companies Strength 4. Strong brand porfolio makes it a popular brand
5. Strong brand reputation and high brand awareness 6. Has a strong employee base of over nearly 20,000
1. Limited share in most of the brands makes it difficult for the parent company to make ultimate decisions 2.Strong competition from the presence of globally established Weakness brands
1. Newer markets to tap 2. Expansion of business and diversifying in new categories Opportunity 3. Acquisition of other brands to enhance market position
1. Competitive pricing of the competitors are lowering the profit margins 2. Absence of brands from the retails shelf’s due to poor distribution Threats networks Competition
1. Coca-Cola 2. Pepsi 3. Diageo 4. SABMiller Competitors 5. Carlsberg
doc_784358614.docx