Description
SWOT ANALYSIS OF DPSC LIMITED
DPSC Limited
Parent Company
India Power Corporation Limited (IPCL)
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Adding Power to Life
USP
Leading Player in West Bengal STP
Segment
Industries, corporates
Industrial regions including critical Industries like Eastern Target Group Coalfields(Underground mines, Collieries etc
Positioning
Esteemed power company in West Bengal SWOT Analysis
1.Uses State-of-the-art technology and thus has low Transmission and Distribution losses and can thus supply power to customers at competitive tariffs 2. Has 2 Thermal Power stations (Dishergarh and Chinakuri) along with a solar power station (Seebpore) 3. Has 3 Distribution circles – Dishergarh, Luchipur and Seebpore in West Bengal 4.Has been ranked as top performer in among India’s power supply and distribution companies Strength 5. Strong brand reputation and financial position
1. Has limited itself only to West Bengal inspite of being founded long time ago Weakness 2. Should have set up plants in states where new industries are coming up – it could have competed with big players given that it has
excellent technology
1.Increasing opportunities in renewable energy sector – DPSCL already has commissioned a solar power plant- and can expand in that direction 2.Can look to expand in North eastern states where there is a lack of power Opportunity 3. Tie-up with internationals companies to increase global presence
1.Changes in International prices of coal 2.Changes in Government regulations regarding power tariffs 3.Volatility of West Bengal politics also is a factor which could go against the company operations – Very few new industries are being Threats set up in West Bengal Competition
1. Tata Power Competitors 2. NTPC
doc_866345520.docx
SWOT ANALYSIS OF DPSC LIMITED
DPSC Limited
Parent Company
India Power Corporation Limited (IPCL)
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Adding Power to Life
USP
Leading Player in West Bengal STP
Segment
Industries, corporates
Industrial regions including critical Industries like Eastern Target Group Coalfields(Underground mines, Collieries etc
Positioning
Esteemed power company in West Bengal SWOT Analysis
1.Uses State-of-the-art technology and thus has low Transmission and Distribution losses and can thus supply power to customers at competitive tariffs 2. Has 2 Thermal Power stations (Dishergarh and Chinakuri) along with a solar power station (Seebpore) 3. Has 3 Distribution circles – Dishergarh, Luchipur and Seebpore in West Bengal 4.Has been ranked as top performer in among India’s power supply and distribution companies Strength 5. Strong brand reputation and financial position
1. Has limited itself only to West Bengal inspite of being founded long time ago Weakness 2. Should have set up plants in states where new industries are coming up – it could have competed with big players given that it has
excellent technology
1.Increasing opportunities in renewable energy sector – DPSCL already has commissioned a solar power plant- and can expand in that direction 2.Can look to expand in North eastern states where there is a lack of power Opportunity 3. Tie-up with internationals companies to increase global presence
1.Changes in International prices of coal 2.Changes in Government regulations regarding power tariffs 3.Volatility of West Bengal politics also is a factor which could go against the company operations – Very few new industries are being Threats set up in West Bengal Competition
1. Tata Power Competitors 2. NTPC
doc_866345520.docx