Description
SWOT ANALYSIS OF DOVE
Dove
Parent Company
HUL (Unilever)
Category
Personal Health Care – Soap
Sector
FMCG
Tagline/ Slogan
Everyday Moisture is the key to beautiful skin
USP
Deep Moisturizer for Dry Skin
STP
Segment
Personal Health Care – Soap , Hair Care & Deodrants
Target Group
Targets women of all ages, shapes & sizes
Dove is committed to help all women realise their personal beauty Positioning potential by creating products that deliver real care.
SWOT Analysis
1. Dove contains 1/4 moisturizing cream 2. Zero pH levels 3. Flagship product of HUL with strong brand awareness through advertising and branding Strength 4. Promises not to leave any residue on the skin
1. Highly priced for the Indian Market Weakness 2. Targets only the female segment
1. Can target male audience Opportunity 2. Continuous innovation
Threats
1. Increased Competition in this market segment
2. Popular only in Metro cities 3. Only for higher income and upper middle class group
Competition
1. Olay (Procter & Gamble) 2. Neutrogena (Johnson & Johnson’s) Competitors 3. Beirsdorf’s (Nivea)
doc_644707086.docx
SWOT ANALYSIS OF DOVE
Dove
Parent Company
HUL (Unilever)
Category
Personal Health Care – Soap
Sector
FMCG
Tagline/ Slogan
Everyday Moisture is the key to beautiful skin
USP
Deep Moisturizer for Dry Skin
STP
Segment
Personal Health Care – Soap , Hair Care & Deodrants
Target Group
Targets women of all ages, shapes & sizes
Dove is committed to help all women realise their personal beauty Positioning potential by creating products that deliver real care.
SWOT Analysis
1. Dove contains 1/4 moisturizing cream 2. Zero pH levels 3. Flagship product of HUL with strong brand awareness through advertising and branding Strength 4. Promises not to leave any residue on the skin
1. Highly priced for the Indian Market Weakness 2. Targets only the female segment
1. Can target male audience Opportunity 2. Continuous innovation
Threats
1. Increased Competition in this market segment
2. Popular only in Metro cities 3. Only for higher income and upper middle class group
Competition
1. Olay (Procter & Gamble) 2. Neutrogena (Johnson & Johnson’s) Competitors 3. Beirsdorf’s (Nivea)
doc_644707086.docx