Description
SWOT ANALYSIS OF DONGFANG ELECTRIC
Dongfang Electric
Parent Company
Dongfang Electric Corporation
Category
Electrical Equipment
Sector
Energy and Power
Tagline/ Slogan
Harmony and Unity among Social, Enterprise and Employee
A comprehensive group specialized in manufacturing industry; USP national strategic base for heavy-duty machinery and equipment STP
Hydro and steam power generators,AC/DC electric motors. Repair, Segment upgrade and maintenance services
Public entities of various countries , Private energy producing Target Group firms/power stations
DEC represents the top class technological and manufacturing level Positioning for China’s heavy machinery and equipment industry SWOT Analysis
1. Large base of installed customers 2. Long term contracts with different customers from Asian markets 3. Well positioned geographically 4. Over 50% of revenue base is in high growth emerging markets, especially China & India Strength 5. Strong support from the Chinese government
1.Management has a history of not delivering on important projects Weakness 2. Limited brand value in markets other than that of Asia
1.Population growth and urbanization is demanding investment in infrastructure 2. Growth in Smart grid infrastructure could increase demand 3. Additional regulation will increase the demand for companies in the Opportunity environmental services industry
1.State & federal budgets are under pressure, which may slow down growth for the company as it is state owned 2. Competition from private firms Threats 3. Company’s brand value Competition
1.Toshiba hydro power Co 2.Voith Shanghai Hydro Limited Competitors 3.HPEC
doc_802298002.docx
SWOT ANALYSIS OF DONGFANG ELECTRIC
Dongfang Electric
Parent Company
Dongfang Electric Corporation
Category
Electrical Equipment
Sector
Energy and Power
Tagline/ Slogan
Harmony and Unity among Social, Enterprise and Employee
A comprehensive group specialized in manufacturing industry; USP national strategic base for heavy-duty machinery and equipment STP
Hydro and steam power generators,AC/DC electric motors. Repair, Segment upgrade and maintenance services
Public entities of various countries , Private energy producing Target Group firms/power stations
DEC represents the top class technological and manufacturing level Positioning for China’s heavy machinery and equipment industry SWOT Analysis
1. Large base of installed customers 2. Long term contracts with different customers from Asian markets 3. Well positioned geographically 4. Over 50% of revenue base is in high growth emerging markets, especially China & India Strength 5. Strong support from the Chinese government
1.Management has a history of not delivering on important projects Weakness 2. Limited brand value in markets other than that of Asia
1.Population growth and urbanization is demanding investment in infrastructure 2. Growth in Smart grid infrastructure could increase demand 3. Additional regulation will increase the demand for companies in the Opportunity environmental services industry
1.State & federal budgets are under pressure, which may slow down growth for the company as it is state owned 2. Competition from private firms Threats 3. Company’s brand value Competition
1.Toshiba hydro power Co 2.Voith Shanghai Hydro Limited Competitors 3.HPEC
doc_802298002.docx