Description
SWOT ANALYSIS OF DOMINOS
Dominos
Parent Company
Dominos
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Khushiyo ki home delivery; Hungry Kya?
USP
Home delivery in 30 minutes else free
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
Best pizza home delivery service
SWOT Analysis
1.Huge popular brand name and high brand loyalty 2.High number of products 3.Hygenic food and quick service 4. Leader in online & mobile ordering. 5. Strong brand equity supported by heavy advertising & marketing campaigns. 6. Global franchise operations - more than 3,500 in over 50 countries 7. Efficient and effective supply chain management enables it Strength maintain its goodwill and promises
1. High fat and high calorie food not good for health conscious people Weakness 2.Franchise management.
3. High staff turnover due to lack of training and development
1.Improve efficiency and home delivery service 2. Introduction of new flavor additives and pizza toppings that are region specific can be a good stride for Domino’s. 3. The distribution network should be further strengthened so as to ensure market penetration in the existing markets at maximum optimum levels. 4. Growing presence in emerging markets, particularly in India, Opportunity China.
1. Intensive competition from a fragmented number of small competitors Threats 2. Changing consumer habits towards healthier food choices.
Competition
1.KFC 2.Pizza Hut 3.McDonald's 4.Subway 5.Burger King 6.Smokin Joes 7.TacoBell Competitors 8.Papa John's Pizza
doc_561754975.docx
SWOT ANALYSIS OF DOMINOS
Dominos
Parent Company
Dominos
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Khushiyo ki home delivery; Hungry Kya?
USP
Home delivery in 30 minutes else free
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
Best pizza home delivery service
SWOT Analysis
1.Huge popular brand name and high brand loyalty 2.High number of products 3.Hygenic food and quick service 4. Leader in online & mobile ordering. 5. Strong brand equity supported by heavy advertising & marketing campaigns. 6. Global franchise operations - more than 3,500 in over 50 countries 7. Efficient and effective supply chain management enables it Strength maintain its goodwill and promises
1. High fat and high calorie food not good for health conscious people Weakness 2.Franchise management.
3. High staff turnover due to lack of training and development
1.Improve efficiency and home delivery service 2. Introduction of new flavor additives and pizza toppings that are region specific can be a good stride for Domino’s. 3. The distribution network should be further strengthened so as to ensure market penetration in the existing markets at maximum optimum levels. 4. Growing presence in emerging markets, particularly in India, Opportunity China.
1. Intensive competition from a fragmented number of small competitors Threats 2. Changing consumer habits towards healthier food choices.
Competition
1.KFC 2.Pizza Hut 3.McDonald's 4.Subway 5.Burger King 6.Smokin Joes 7.TacoBell Competitors 8.Papa John's Pizza
doc_561754975.docx