Description
SWOT ANALYSIS OF DOLLAR TREE
Dollar Tree
Parent Company
Dollar Tree, Inc.
Category
Discount Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Everything’s $1
USP
Sells every item for $1.00 or less STP
Segment
People seeking afforadable items
Target Group
Middle class households
An American chain of discount variety stores offering discounted Positioning prices SWOT Analysis
1. Operates 4,400 stores throughout the U.S and in Canada 2. A Fortune 500 company 3. More than 55,000 employees 4. Dollar Tree stocks a variety of products including national, regional, and private-label brands 5. The company also operates a multi price-point variety chain under the name Deal$ 6.Operates in Party Supplies, Food and Snacks, Health and Beauty Care Products, Seasonal, Housewares, Toys 7. The company began accepting manufacturer's coupons at all of its store locations in order to provide increased savings and value to its Strength customers
Weakness
1.Turnover is very low and Margins are very less
2. Despite strong presence in Americas, it lacks global penetration 3. Case of recalled products affected image
1. Tapping the international market specially emerging economies 2. Acquisition of smaller retail chains Opportunity 3. More visibility through advertising and customer focused services
1.Increased threat of private labels 2.Slow year on year growth Threats 3.High crude oil prices impacting raw material Competition
1.Walmart 2.Target Competitors 3. E-mart
doc_235793215.docx
SWOT ANALYSIS OF DOLLAR TREE
Dollar Tree
Parent Company
Dollar Tree, Inc.
Category
Discount Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Everything’s $1
USP
Sells every item for $1.00 or less STP
Segment
People seeking afforadable items
Target Group
Middle class households
An American chain of discount variety stores offering discounted Positioning prices SWOT Analysis
1. Operates 4,400 stores throughout the U.S and in Canada 2. A Fortune 500 company 3. More than 55,000 employees 4. Dollar Tree stocks a variety of products including national, regional, and private-label brands 5. The company also operates a multi price-point variety chain under the name Deal$ 6.Operates in Party Supplies, Food and Snacks, Health and Beauty Care Products, Seasonal, Housewares, Toys 7. The company began accepting manufacturer's coupons at all of its store locations in order to provide increased savings and value to its Strength customers
Weakness
1.Turnover is very low and Margins are very less
2. Despite strong presence in Americas, it lacks global penetration 3. Case of recalled products affected image
1. Tapping the international market specially emerging economies 2. Acquisition of smaller retail chains Opportunity 3. More visibility through advertising and customer focused services
1.Increased threat of private labels 2.Slow year on year growth Threats 3.High crude oil prices impacting raw material Competition
1.Walmart 2.Target Competitors 3. E-mart
doc_235793215.docx