Description
SWOT ANALYSIS OF DOLCE AND GABBANA
Dolce and Gabbana
Parent Company
Dolce and Gabbana
Category
Personal Care brands- Fragrances
Sector
FMCG
Tagline/ Slogan
It's not what you wear, but how you wear it
USP
Product’s quality, design and exclusivity STP
Segment
People over the age group of 25 having a stable financial background
Target Group
Elite and rich people interested in elegant, classy and trendy products
Positioning
Elegant, modern, unique and innovative luxuries with quality SWOT Analysis
1. Strong brand image 2. Loyal customers 3.Innovative and unique products suiting people’s taste for change and quality launched frequently Strength 4. Large portfolio of brands
1.Highly priced products limits its customer base to the elite and rich people 2.Highly affected by the economic fluctuations, thus having higher sales when market conditions are better and vice versa Weakness 3.Strong competition from othyer luxury brands
1.Growing luxury markets with growth in economies like India and China 2.Product and services expansion throughout the world Opportunity 3.Innovation in products
1.Strong competitors competing in terms of innovation, style and elegance 2.Difficult to break the loyalty of customers towards other brands Threats 3.Huge investments in promotion of the brands Competition
1. Christian Dior 2. Gucci Competitors 3. Versace
doc_957060773.docx
SWOT ANALYSIS OF DOLCE AND GABBANA
Dolce and Gabbana
Parent Company
Dolce and Gabbana
Category
Personal Care brands- Fragrances
Sector
FMCG
Tagline/ Slogan
It's not what you wear, but how you wear it
USP
Product’s quality, design and exclusivity STP
Segment
People over the age group of 25 having a stable financial background
Target Group
Elite and rich people interested in elegant, classy and trendy products
Positioning
Elegant, modern, unique and innovative luxuries with quality SWOT Analysis
1. Strong brand image 2. Loyal customers 3.Innovative and unique products suiting people’s taste for change and quality launched frequently Strength 4. Large portfolio of brands
1.Highly priced products limits its customer base to the elite and rich people 2.Highly affected by the economic fluctuations, thus having higher sales when market conditions are better and vice versa Weakness 3.Strong competition from othyer luxury brands
1.Growing luxury markets with growth in economies like India and China 2.Product and services expansion throughout the world Opportunity 3.Innovation in products
1.Strong competitors competing in terms of innovation, style and elegance 2.Difficult to break the loyalty of customers towards other brands Threats 3.Huge investments in promotion of the brands Competition
1. Christian Dior 2. Gucci Competitors 3. Versace
doc_957060773.docx