Description
SWOT ANALYSIS OF DODGE
Dodge
Parent Company
Chrysler Group
Category
SUVs & Sports/Muscle Cars
Sector
Automobile
Never neutral; An American revolution; Grab life by the horns; Grab Tagline/ Slogan life
USP
High Horsepower & high torque STP
Segment
Premium SUVs & Sports/Muscle cars
Target Group
People who like true American SUVs & Muscle cars
Positioning
True American SUV for the rugged men SWOT Analysis
1. Technological support from the parent company (Fiat) 2. Strong brand equity globally except for Europe 3. Recent “Make your Crossover SUV, minivan & so on” option provided by them is very unique 4. Products like the Dodge Ram, Challenger, Charger, have strong fan following across the globe 5. The brand has its presence in Middle-East, Australia, Brazil, Canada, Europe and Mexico 6. It has brands like Avenger, Caliber, Challenger, Charger, Dart, Strength Durango, Journey and Grand Caravan
1. The brand has declining brand popularity and brand recall due to less advertising Weakness 2. Limited acceptance in markets other than the American & Gulf
countries
1. Currently there is a rising trend for environmental friendly cars; there lies an opportunity for luxury brands as well 2. Look for newer markets like the Asian markets but with smaller engines Opportunity 3. Innovation in terms of technology: esp for more fuel efficient cars
1. Removal protectionists trade policies which existed until 1970s & brought again post 2008 crisis 2. Unwillingness of people to buy a vehicle which lacks fuel efficiency 3. The increasing acceptance of Japanese & Korean cars esp in Threats American market Competition
1. Ford 2. Chevrolet 3. Honda Competitors 4. BMW
doc_726888732.docx
SWOT ANALYSIS OF DODGE
Dodge
Parent Company
Chrysler Group
Category
SUVs & Sports/Muscle Cars
Sector
Automobile
Never neutral; An American revolution; Grab life by the horns; Grab Tagline/ Slogan life
USP
High Horsepower & high torque STP
Segment
Premium SUVs & Sports/Muscle cars
Target Group
People who like true American SUVs & Muscle cars
Positioning
True American SUV for the rugged men SWOT Analysis
1. Technological support from the parent company (Fiat) 2. Strong brand equity globally except for Europe 3. Recent “Make your Crossover SUV, minivan & so on” option provided by them is very unique 4. Products like the Dodge Ram, Challenger, Charger, have strong fan following across the globe 5. The brand has its presence in Middle-East, Australia, Brazil, Canada, Europe and Mexico 6. It has brands like Avenger, Caliber, Challenger, Charger, Dart, Strength Durango, Journey and Grand Caravan
1. The brand has declining brand popularity and brand recall due to less advertising Weakness 2. Limited acceptance in markets other than the American & Gulf
countries
1. Currently there is a rising trend for environmental friendly cars; there lies an opportunity for luxury brands as well 2. Look for newer markets like the Asian markets but with smaller engines Opportunity 3. Innovation in terms of technology: esp for more fuel efficient cars
1. Removal protectionists trade policies which existed until 1970s & brought again post 2008 crisis 2. Unwillingness of people to buy a vehicle which lacks fuel efficiency 3. The increasing acceptance of Japanese & Korean cars esp in Threats American market Competition
1. Ford 2. Chevrolet 3. Honda Competitors 4. BMW
doc_726888732.docx