Description
SWOT ANALYSIS OF DOCKERS
Dockers
Parent Company
Levis Strauss and Co.
Category
Footwear and Apparel
Sector
Lifestyle and retail
Tagline/ Slogan
Wear the Pants
USP
Authentic Khaki STP
Segment
Premium clothing segment
Target Group
Young men and women form the upper class
Positioning
Reemergence of Masculinity SWOT Analysis
1.A strong parent brand to back it up 2. Financial Strength is more and hence can experiment 3. Strong Distribution System 4. Innovation is the Point of Difference 5. Globally recognized and avilable brand of khaki garments and Strength other accessories
1.Brand dilution due to shift of focus from 25-49 to the youth 2.Pants market is a niche market which keeps the potential market Weakness small
1.Fast growing casual wear 2.Changing cutomer behavior and experimental generation Opportunity 3.Increasing disposable income and awareness of fashion trends
1.Competitive Market due to international players 2.Product substitute available Threats 3. Fake imitations and replica products affect brand image Competition
1.Gap Competitors 2.J.Crew
doc_779007476.docx
SWOT ANALYSIS OF DOCKERS
Dockers
Parent Company
Levis Strauss and Co.
Category
Footwear and Apparel
Sector
Lifestyle and retail
Tagline/ Slogan
Wear the Pants
USP
Authentic Khaki STP
Segment
Premium clothing segment
Target Group
Young men and women form the upper class
Positioning
Reemergence of Masculinity SWOT Analysis
1.A strong parent brand to back it up 2. Financial Strength is more and hence can experiment 3. Strong Distribution System 4. Innovation is the Point of Difference 5. Globally recognized and avilable brand of khaki garments and Strength other accessories
1.Brand dilution due to shift of focus from 25-49 to the youth 2.Pants market is a niche market which keeps the potential market Weakness small
1.Fast growing casual wear 2.Changing cutomer behavior and experimental generation Opportunity 3.Increasing disposable income and awareness of fashion trends
1.Competitive Market due to international players 2.Product substitute available Threats 3. Fake imitations and replica products affect brand image Competition
1.Gap Competitors 2.J.Crew
doc_779007476.docx