Description
SWOT ANALYSIS OF DKNY
DKNY Donna Karan New York
Parent Company
Louis Vuitton Moet Hennessy (LVMH)
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Be Delicious
USP
Practical, comfortable, refined clothing STP
Women and men who look for simple, casual clothing with affordable Segment price
Target Group
Middle aged Women, men and kids from upper class
Positioning
Luxury Fashion retailer SWOT Analysis
1. Leading Fashion designer in America and creator of Donna Karan New york and DKNY 2. Labeled as innovative and world-class fashion designer whose clothes worn by many famous personalities 3. DKNY known for its excellent branding and advertising 4. Global Presence including China, Canada, Dubai 5. Provides Online Shopping with international fashion clothing 6. Different product line range from jeans, accessories, shoes, underwear, baby clothing, Fragrancealso products for men 7. Brand extension under the name DKNY like DKNY jeans, DKNY baby, DKNY kid, DKNY LIFE etc. 8. Donna Karan won many awards like lifetime achievement, Strength menswear, women-wear designer
1. Still trying to penetrate into the international market 2. Controversy for using fur of animals for preparing fur coats Weakness 3. Fake imitations affect brand and sales
1. Expansion of business in growing economies like Asia, Africa etc. 2.Use of latest technology by spending more on it which gives digital presence Opportunity 3.Understanding the needs and doing penetration in emerging market
1.Other retailers with similar patters who have many SKU 2.Countries weakening economy affects the consumer spending on luxury brands 3.Local market offers same clothing at lesser price with discounting on quality Threats 4.Ideas can be easily copied by other players Competition
1.ANN INC. Competitors 2. Giorgio Armani S.p.A.
doc_638168884.docx
SWOT ANALYSIS OF DKNY
DKNY Donna Karan New York
Parent Company
Louis Vuitton Moet Hennessy (LVMH)
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Be Delicious
USP
Practical, comfortable, refined clothing STP
Women and men who look for simple, casual clothing with affordable Segment price
Target Group
Middle aged Women, men and kids from upper class
Positioning
Luxury Fashion retailer SWOT Analysis
1. Leading Fashion designer in America and creator of Donna Karan New york and DKNY 2. Labeled as innovative and world-class fashion designer whose clothes worn by many famous personalities 3. DKNY known for its excellent branding and advertising 4. Global Presence including China, Canada, Dubai 5. Provides Online Shopping with international fashion clothing 6. Different product line range from jeans, accessories, shoes, underwear, baby clothing, Fragrancealso products for men 7. Brand extension under the name DKNY like DKNY jeans, DKNY baby, DKNY kid, DKNY LIFE etc. 8. Donna Karan won many awards like lifetime achievement, Strength menswear, women-wear designer
1. Still trying to penetrate into the international market 2. Controversy for using fur of animals for preparing fur coats Weakness 3. Fake imitations affect brand and sales
1. Expansion of business in growing economies like Asia, Africa etc. 2.Use of latest technology by spending more on it which gives digital presence Opportunity 3.Understanding the needs and doing penetration in emerging market
1.Other retailers with similar patters who have many SKU 2.Countries weakening economy affects the consumer spending on luxury brands 3.Local market offers same clothing at lesser price with discounting on quality Threats 4.Ideas can be easily copied by other players Competition
1.ANN INC. Competitors 2. Giorgio Armani S.p.A.
doc_638168884.docx