Description
SWOT ANALYSIS OF DISPRIN
Disprin
Parent Company
Reckitt Benckiser
Category
Personal Care Brands- Health
Sector
FMCG
Tagline/ Slogan
Fast and effective pain relief
Easily available tablets that gives you instant relief for all kinds of USP pains. STP
Segment
Paracetamol pain relief segment
Target Group
All age group above 5yrs
Positioning
Global expert in pain relief SWOT Analysis
1. RB has been ranked as one of the Most Innovative Companies in the World by leading business magazine Forbes. 2. Excellent brand promotion by advertising media. 3. Brand presence by advertisements and prints. 4. Excellent distribution network in over 20 countries Strength 5.Generic for certain pains
1.Chemist stores selling without prescription can be a problem Weakness 2.Some people specially pregnant woman is not advised to have it
1. R&D for products for kids and pregnant ladies 2. Bringing varieties for different kinds of pains 3. More rural penetration to increase brand awareness and social cause initiatives Opportunity 4. Tie-ups with hospitals, clinics, corporates to boost sales
1. Substitues such as pain balms etc Threats 2.Imitation and spurious brands Competition
1.Anadin 2.Saridon Competitors 3.Paracetamol tablets
doc_234927653.docx
SWOT ANALYSIS OF DISPRIN
Disprin
Parent Company
Reckitt Benckiser
Category
Personal Care Brands- Health
Sector
FMCG
Tagline/ Slogan
Fast and effective pain relief
Easily available tablets that gives you instant relief for all kinds of USP pains. STP
Segment
Paracetamol pain relief segment
Target Group
All age group above 5yrs
Positioning
Global expert in pain relief SWOT Analysis
1. RB has been ranked as one of the Most Innovative Companies in the World by leading business magazine Forbes. 2. Excellent brand promotion by advertising media. 3. Brand presence by advertisements and prints. 4. Excellent distribution network in over 20 countries Strength 5.Generic for certain pains
1.Chemist stores selling without prescription can be a problem Weakness 2.Some people specially pregnant woman is not advised to have it
1. R&D for products for kids and pregnant ladies 2. Bringing varieties for different kinds of pains 3. More rural penetration to increase brand awareness and social cause initiatives Opportunity 4. Tie-ups with hospitals, clinics, corporates to boost sales
1. Substitues such as pain balms etc Threats 2.Imitation and spurious brands Competition
1.Anadin 2.Saridon Competitors 3.Paracetamol tablets
doc_234927653.docx