Description
SWOT ANALYSIS OF DISPENSA'S CASTLE OF TOYS
Dispensa’s Castle of Toys
Parent Company
Dispensa’s CASTLE of TOYS
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Jingle: Dispensa’s Castle of toys (It’s a toy store!)
USP
Toy store disguised as eight-story Bavarian castle
STP
Segment
Kids and children toys
Target Group
Children (2-14 years), different sections for boys and girls
Positioning
Used the appearance of store to give a feeling of royalty to kids
SWOT Analysis
1. Used Dispensa’s kiddie kingdom amusement park to capture attention of kids 2. The castle shaped store became a unique feature of brand 3. The jingle was used everywhere for promotions and became its identity Strength 4. Product quality was high and at afforable prices
1.Suffered loss of customer base when Kiddie Kingdom shut down in 1984 2.Had no unique product to offer 3.Biggest USP was its store’s appearance which began to wear down Weakness after some time
1.Can position itself as providing memory of yester years and start as an amusement park again Opportunity 2.Can sell vintage toys
1.Toy stores today provide better experience to customers than just appearance 2.Brands use many effective techniques to capture customer attention Threats and use online sources
Competition
1.Disney World Competitors 2.Bandai Co
doc_175768287.docx
SWOT ANALYSIS OF DISPENSA'S CASTLE OF TOYS
Dispensa’s Castle of Toys
Parent Company
Dispensa’s CASTLE of TOYS
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Jingle: Dispensa’s Castle of toys (It’s a toy store!)
USP
Toy store disguised as eight-story Bavarian castle
STP
Segment
Kids and children toys
Target Group
Children (2-14 years), different sections for boys and girls
Positioning
Used the appearance of store to give a feeling of royalty to kids
SWOT Analysis
1. Used Dispensa’s kiddie kingdom amusement park to capture attention of kids 2. The castle shaped store became a unique feature of brand 3. The jingle was used everywhere for promotions and became its identity Strength 4. Product quality was high and at afforable prices
1.Suffered loss of customer base when Kiddie Kingdom shut down in 1984 2.Had no unique product to offer 3.Biggest USP was its store’s appearance which began to wear down Weakness after some time
1.Can position itself as providing memory of yester years and start as an amusement park again Opportunity 2.Can sell vintage toys
1.Toy stores today provide better experience to customers than just appearance 2.Brands use many effective techniques to capture customer attention Threats and use online sources
Competition
1.Disney World Competitors 2.Bandai Co
doc_175768287.docx