Description
SWOT ANALYSIS OF DISH TV
Dish TV
Parent Company
Essel Group
Category
DTH & Broadcasting
Sector
Media and Entertainment
Tagline/ Slogan
Dish SawaarHai; Thoda aur wish karo Dish karo
USP
Diversified Content, Effective Customer Service channels
STP
Segment
People seeking entertainment through TV
Target Group
Urban and semi-urban households
Positioning
One Stop Entertainment for Everybody in the family
SWOT Analysis
1. Vast distribution of dealers and customer service across 6600 towns 2. High No. of channels – Maximum Content. 3.Considerable brand equity 4. Good mix of regional packages 5. Good branding and marketing by roping in celebrities for TVCs and print ads 6. Customised packages and services as per the customers Strength requirements
1. Provides only Mpeg-2 compression against MPEG-4 by competitors 2.Low revenue per user compared to global Industry Weakness 3. High Customer Acquisition Cost
1. Strategic exclusive alliance with Bollywood and sports events 2. More roll out of CAS by Govt. of India Opportunity 3.Value added services and Gaming – Areas for revenue gathering
1. Improved quality by digital and IPTV players 2. High Customer Retention Cost Threats 3. Stiff competition from cable operators
Competition
1.Airtel DTH 2. Reliance Competitors 3. TATA Sky
doc_296145926.docx
SWOT ANALYSIS OF DISH TV
Dish TV
Parent Company
Essel Group
Category
DTH & Broadcasting
Sector
Media and Entertainment
Tagline/ Slogan
Dish SawaarHai; Thoda aur wish karo Dish karo
USP
Diversified Content, Effective Customer Service channels
STP
Segment
People seeking entertainment through TV
Target Group
Urban and semi-urban households
Positioning
One Stop Entertainment for Everybody in the family
SWOT Analysis
1. Vast distribution of dealers and customer service across 6600 towns 2. High No. of channels – Maximum Content. 3.Considerable brand equity 4. Good mix of regional packages 5. Good branding and marketing by roping in celebrities for TVCs and print ads 6. Customised packages and services as per the customers Strength requirements
1. Provides only Mpeg-2 compression against MPEG-4 by competitors 2.Low revenue per user compared to global Industry Weakness 3. High Customer Acquisition Cost
1. Strategic exclusive alliance with Bollywood and sports events 2. More roll out of CAS by Govt. of India Opportunity 3.Value added services and Gaming – Areas for revenue gathering
1. Improved quality by digital and IPTV players 2. High Customer Retention Cost Threats 3. Stiff competition from cable operators
Competition
1.Airtel DTH 2. Reliance Competitors 3. TATA Sky
doc_296145926.docx