Description
SWOT ANALYSIS OF DISH NETWORK
DISH Network
Parent Company
EchoStar
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Better TV for all
Provides satellite television, audio programming, and interactive USP television services
STP
TV viewers, Internet users having broadband connection who can view Segment TV using internet
Target Group
Commercial and residential customers in the United States
Positioning
American direct broadcast satellite service provider
SWOT Analysis
1.Enhanced TV viewing experience with cutting-edge technological advances like hopper and high quality TV 2. Direct broadcast satellite duopoly 3. DISH is one of the only entertainment providers with 24x7x365 customer service 4. Offers lowest all-digital package prices nationwide 5. With DISH, all packages include High definition 6. Loyal customers including rural customer base as well 7. Market share leadershipand Strong brand equity 8. Efficient supply chainand high Customer Satisfaction, Value, and Strength Loyalty
1.Requires tremendous capital expenditures to provide the service to customers 2. Over leveraged financial position 3. Subscriber acquisition cost is quite high Weakness 4. Vulnerable to signal disturbance during bad weather conditions
1.Offer premium packages that lets viewer choose perfect combination of channels 2. Employ out-of-market distant network channels(ABC, CBS, NBC, FOX, and PBS) 3. Mobile digital communications should increase the demand for services 4. Demand from emerging markets can help growth and margins 5. Impart international programming and professional installation services Opportunity 6. Acquisitions and takeovers
1.It can be charged and fined for employing illegal telemarketing tactics. First is copyright infringement of TIVO and second is expiration of Cable Act in 2007 2. Competition due to greater services from cable and wireless companies 3. Lower cost competitors and imports 4. Constant battle between network provider and satellite companies over carriage fees 5. Economic slowdown and exchange rate fluctuations 6. Challenge from traditional cable companies which offers bundled Threats services
Competition
1.DirecTV 2. Comcast Competitors 3. Time Warner Cable
doc_960025415.docx
SWOT ANALYSIS OF DISH NETWORK
DISH Network
Parent Company
EchoStar
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Better TV for all
Provides satellite television, audio programming, and interactive USP television services
STP
TV viewers, Internet users having broadband connection who can view Segment TV using internet
Target Group
Commercial and residential customers in the United States
Positioning
American direct broadcast satellite service provider
SWOT Analysis
1.Enhanced TV viewing experience with cutting-edge technological advances like hopper and high quality TV 2. Direct broadcast satellite duopoly 3. DISH is one of the only entertainment providers with 24x7x365 customer service 4. Offers lowest all-digital package prices nationwide 5. With DISH, all packages include High definition 6. Loyal customers including rural customer base as well 7. Market share leadershipand Strong brand equity 8. Efficient supply chainand high Customer Satisfaction, Value, and Strength Loyalty
1.Requires tremendous capital expenditures to provide the service to customers 2. Over leveraged financial position 3. Subscriber acquisition cost is quite high Weakness 4. Vulnerable to signal disturbance during bad weather conditions
1.Offer premium packages that lets viewer choose perfect combination of channels 2. Employ out-of-market distant network channels(ABC, CBS, NBC, FOX, and PBS) 3. Mobile digital communications should increase the demand for services 4. Demand from emerging markets can help growth and margins 5. Impart international programming and professional installation services Opportunity 6. Acquisitions and takeovers
1.It can be charged and fined for employing illegal telemarketing tactics. First is copyright infringement of TIVO and second is expiration of Cable Act in 2007 2. Competition due to greater services from cable and wireless companies 3. Lower cost competitors and imports 4. Constant battle between network provider and satellite companies over carriage fees 5. Economic slowdown and exchange rate fluctuations 6. Challenge from traditional cable companies which offers bundled Threats services
Competition
1.DirecTV 2. Comcast Competitors 3. Time Warner Cable
doc_960025415.docx