Description
SWOT ANALYSIS OF DISCOVERY TOYS
Discovery Toys
Parent Company
Discovery Toys
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Teach.Play.Inspire
USP
Educational toys for kids of all ages
STP
Segment
Parents interested in educational toys
Target Group
Young children from upper middle and upper class
Positioning
Helping parents educate their children through toys
SWOT Analysis
1.Leading brand in toys for early childhood education 2.Wide product range starting from toys to be used at birth to those that can be used for children older than 8 years 3.Educational consultants to facilitate the correct usage of the toys to gain maximum impact Strength 4.Specializes in toys for autistic children and those with special needs
1.Poor distribution in brick-and-mortar stores Weakness 2.Limited brand recall due to lack of advertising activities
1.To expand its reach to other global markets beyond USA and Canada 2.Venture further into educational material in the form of books Opportunity 3.Expand presence through tie-ups with local stores across the USA
1.Increasing usage of educational applications on electronic devices poses a threat to these toys 2.Cheaper alternatives in the form of i-pad applications etc. Threats 3.Easy cannibalization by other brands
Competition
1. Lego 2. Toys R Us Competitors 3. Funskool
doc_173943048.docx
SWOT ANALYSIS OF DISCOVERY TOYS
Discovery Toys
Parent Company
Discovery Toys
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Teach.Play.Inspire
USP
Educational toys for kids of all ages
STP
Segment
Parents interested in educational toys
Target Group
Young children from upper middle and upper class
Positioning
Helping parents educate their children through toys
SWOT Analysis
1.Leading brand in toys for early childhood education 2.Wide product range starting from toys to be used at birth to those that can be used for children older than 8 years 3.Educational consultants to facilitate the correct usage of the toys to gain maximum impact Strength 4.Specializes in toys for autistic children and those with special needs
1.Poor distribution in brick-and-mortar stores Weakness 2.Limited brand recall due to lack of advertising activities
1.To expand its reach to other global markets beyond USA and Canada 2.Venture further into educational material in the form of books Opportunity 3.Expand presence through tie-ups with local stores across the USA
1.Increasing usage of educational applications on electronic devices poses a threat to these toys 2.Cheaper alternatives in the form of i-pad applications etc. Threats 3.Easy cannibalization by other brands
Competition
1. Lego 2. Toys R Us Competitors 3. Funskool
doc_173943048.docx