Description
SWOT ANALYSIS OF DISCOVERY CHANNEL
Discovery Channel
Parent Company
Discovery Communications, Inc.
Category
Knowledge Based Channel
Sector
Media and Entertainment
Tagline/ Slogan
The world is just awesome
USP
Exclusive videography and great photography along the world
STP
Segment
15+ (male & female)
Target Group
Individual, SEC A,B,C
Positioning
A channel which helps you discover the amazing world
SWOT Analysis
1. Wide range of programmes 2. Special focus on survival skills 3. Available in Hindi, Tamil, Telugu, Bengali, English 4. Special programmes on latest world tragedies Strength 5. Also available on HD
1. Unwanted tickers during the programme 2. Repetition of episodes 3. Major focus is on wildlife, survival skills and accidents 4. No Indianisation of any programme ie. All programmes are dubbed 5. No Indian host Weakness 6. Hardly a show targeting kids
1. Can make special programmes for India 2. Can introduce Indian hosts 3. Scope for targeting kids 4. Can go in other linguals such as Marathi, Gujrati etc. Opportunity 5. Tailor made programmes for domestic audience
1. Internet is reducing curiosity about particular topic 2. Knowledge based tv channels need to reorganize and re-strategize Threats themselves 3. Majority of the shows are freely available on the internet without ad
breaks
Competition
1. National Geographic 2. Animal Planet Competitors 3. History Channel
doc_150125678.docx
SWOT ANALYSIS OF DISCOVERY CHANNEL
Discovery Channel
Parent Company
Discovery Communications, Inc.
Category
Knowledge Based Channel
Sector
Media and Entertainment
Tagline/ Slogan
The world is just awesome
USP
Exclusive videography and great photography along the world
STP
Segment
15+ (male & female)
Target Group
Individual, SEC A,B,C
Positioning
A channel which helps you discover the amazing world
SWOT Analysis
1. Wide range of programmes 2. Special focus on survival skills 3. Available in Hindi, Tamil, Telugu, Bengali, English 4. Special programmes on latest world tragedies Strength 5. Also available on HD
1. Unwanted tickers during the programme 2. Repetition of episodes 3. Major focus is on wildlife, survival skills and accidents 4. No Indianisation of any programme ie. All programmes are dubbed 5. No Indian host Weakness 6. Hardly a show targeting kids
1. Can make special programmes for India 2. Can introduce Indian hosts 3. Scope for targeting kids 4. Can go in other linguals such as Marathi, Gujrati etc. Opportunity 5. Tailor made programmes for domestic audience
1. Internet is reducing curiosity about particular topic 2. Knowledge based tv channels need to reorganize and re-strategize Threats themselves 3. Majority of the shows are freely available on the internet without ad
breaks
Competition
1. National Geographic 2. Animal Planet Competitors 3. History Channel
doc_150125678.docx