Description
SWOT ANALYSIS OF DILLARDS
Dillards
Parent Company
Dillard's, Inc.
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Style of your life
USP
Wide variety of multi-brand accessories available STP
Segment
Clothing and fashion accessories retail store
Target Group
Middle and upper middle class women
Positioning
Department store chain in the United States SWOT Analysis
1. Employees are 38,900 which is a strong asset 2. Present in Clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares 3. Revenue performance is good with a good financial position Strength 4. Present in 330+ number of locations
1. Dillards closed their travel agency, Dillard's Travel Weakness 2. Global presence with respect to leading global players is less
1. Tapping the international market specially emerging economies 2. Acquisition of smaller retail chains Opportunity 3. More visibility through advertising and customer focused services
Threats
1.Capital investment in land is very high 2.Bottom line contribution is low
3.Equity base is high Competition
1. Daiei 2. PPR Competitors 3. Aeon
doc_930779661.docx
SWOT ANALYSIS OF DILLARDS
Dillards
Parent Company
Dillard's, Inc.
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Style of your life
USP
Wide variety of multi-brand accessories available STP
Segment
Clothing and fashion accessories retail store
Target Group
Middle and upper middle class women
Positioning
Department store chain in the United States SWOT Analysis
1. Employees are 38,900 which is a strong asset 2. Present in Clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares 3. Revenue performance is good with a good financial position Strength 4. Present in 330+ number of locations
1. Dillards closed their travel agency, Dillard's Travel Weakness 2. Global presence with respect to leading global players is less
1. Tapping the international market specially emerging economies 2. Acquisition of smaller retail chains Opportunity 3. More visibility through advertising and customer focused services
Threats
1.Capital investment in land is very high 2.Bottom line contribution is low
3.Equity base is high Competition
1. Daiei 2. PPR Competitors 3. Aeon
doc_930779661.docx