Description
SWOT ANALYSIS OF DIET COKE
Diet Coke
Parent Company
Coca Cola
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Live it Light
USP
World's 3rd largest selling soft drink
STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class health conscious people
Positioning
Tasty no calorie soft drink
SWOT Analysis
1.Excellent branding and advertising 2.No Sugar so safe for health conscious and diabetic people. Strength 3.Excellent distribution and availability
Weakness
1.Aerated drinks not popular with health conscious people
1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
Threats
1.Threat from other aerated drinks competitors
2.Threat from substitutes like fruit juices 3.Boycott from health conscious people
Competition
1. Diet Pepsi Competitors 2. Pepsi Max
doc_970584188.docx
SWOT ANALYSIS OF DIET COKE
Diet Coke
Parent Company
Coca Cola
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Live it Light
USP
World's 3rd largest selling soft drink
STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class health conscious people
Positioning
Tasty no calorie soft drink
SWOT Analysis
1.Excellent branding and advertising 2.No Sugar so safe for health conscious and diabetic people. Strength 3.Excellent distribution and availability
Weakness
1.Aerated drinks not popular with health conscious people
1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
Threats
1.Threat from other aerated drinks competitors
2.Threat from substitutes like fruit juices 3.Boycott from health conscious people
Competition
1. Diet Pepsi Competitors 2. Pepsi Max
doc_970584188.docx