Description
SWOT ANALYSIS OF DIC CORPORATION
DIC Corporation
Parent Company
DIC Corporation (earlier: Dainippon Ink and Chemicals)
Category
Industrial Products
Sector
Diversified chemicals
Tagline/ Slogan
Color & Comfort by Chemistry
USP
Organic pigmentation segment
STP
Printing inks and supplies, chemical solution materials, synthetic resins, Segment and neo-graphic arts materials
Printing and related equipments, labels and stickers; specialty magnetic foils; decorative boards; decorative systems; hollow-fiber modules; and Target Group health foods, fluoro-chemicals and bonding adhesives for optical discs
Positioning
Cultivating world-class related core technologies in resin and pigments
SWOT Analysis
1. DIC has well established global presence with DIC more than 180 companies in 60+ countries worldwide 2. The company has a strong employee base of 21,000 people 3. Wide portfolio of synthetic resins and organic pigments catering to diverse industries 4. DIC's packaging inks product portfolio strengthened by the acquisition of Pacific Inks Strength 5. It is one of the biggest companies in Japan in the industry
1.Exposed to geographic concentration risk due to concentration of their facilities in Japan 2. Sluggish performance of few of the business segments has affected the company financial performance 3. Natural calamity in Japan has caused large scale disruption in Weakness production and supply chain network in the area
1. Increase in business possible through the ongoing capacity Opportunity expansion of packaging inks and synthetic resins in China
2. Organic pigmentation will achieve high demand due to the increase in significance for sustainable product 3. Expansion into other areas can help in increasing the firms global reach
1.Pricing pressure exerted by the consolidation of business by firms in the industry 2. Stringent environmental regulations can affect the companies operation 3. European sovereign debt crisis and slowing economic growth in Threats China has affected the company operation
Competition
1. Akzo Nobel N.V. Competitors 2. The Dow Chemical Company
doc_191289670.docx
SWOT ANALYSIS OF DIC CORPORATION
DIC Corporation
Parent Company
DIC Corporation (earlier: Dainippon Ink and Chemicals)
Category
Industrial Products
Sector
Diversified chemicals
Tagline/ Slogan
Color & Comfort by Chemistry
USP
Organic pigmentation segment
STP
Printing inks and supplies, chemical solution materials, synthetic resins, Segment and neo-graphic arts materials
Printing and related equipments, labels and stickers; specialty magnetic foils; decorative boards; decorative systems; hollow-fiber modules; and Target Group health foods, fluoro-chemicals and bonding adhesives for optical discs
Positioning
Cultivating world-class related core technologies in resin and pigments
SWOT Analysis
1. DIC has well established global presence with DIC more than 180 companies in 60+ countries worldwide 2. The company has a strong employee base of 21,000 people 3. Wide portfolio of synthetic resins and organic pigments catering to diverse industries 4. DIC's packaging inks product portfolio strengthened by the acquisition of Pacific Inks Strength 5. It is one of the biggest companies in Japan in the industry
1.Exposed to geographic concentration risk due to concentration of their facilities in Japan 2. Sluggish performance of few of the business segments has affected the company financial performance 3. Natural calamity in Japan has caused large scale disruption in Weakness production and supply chain network in the area
1. Increase in business possible through the ongoing capacity Opportunity expansion of packaging inks and synthetic resins in China
2. Organic pigmentation will achieve high demand due to the increase in significance for sustainable product 3. Expansion into other areas can help in increasing the firms global reach
1.Pricing pressure exerted by the consolidation of business by firms in the industry 2. Stringent environmental regulations can affect the companies operation 3. European sovereign debt crisis and slowing economic growth in Threats China has affected the company operation
Competition
1. Akzo Nobel N.V. Competitors 2. The Dow Chemical Company
doc_191289670.docx