Description
SWOT ANALYSIS OF DIAMOND SELECT TOYS
Diamond Select Toys
Parent Company
Diamond Select Toys and Collectibles LLC
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
#1 toy figure manufacturers
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Niche – focused on collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name 2. Diverse line of products in its portfolio 3. Has license to some of the most popular comic and movie franchises 4. Brand recall is high Strength 5. A popular toy manufacturer among distributors and retails
1.Product portfolio is mostly limited to action figures and less international penetration 2.Fake products easily available in the market leading to loss of Weakness revenue
1.Leverage the successful brand of DST 2.Potential to tap into more franchises 3.Reaching out by organizing contests on existing franchises Opportunity 4. Can put holograms or something similar so that imitation is not easy
1.Video games 2.Cartoon channels 3.Internet Threats 4. Outdoor games
5. Other similar companies
Competition
1.Hasbro 2.Mattel 3.Bandai 4.McFarlane 5. Neca Competitors 6. Hot Toys
doc_419101019.docx
SWOT ANALYSIS OF DIAMOND SELECT TOYS
Diamond Select Toys
Parent Company
Diamond Select Toys and Collectibles LLC
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
#1 toy figure manufacturers
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Niche – focused on collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name 2. Diverse line of products in its portfolio 3. Has license to some of the most popular comic and movie franchises 4. Brand recall is high Strength 5. A popular toy manufacturer among distributors and retails
1.Product portfolio is mostly limited to action figures and less international penetration 2.Fake products easily available in the market leading to loss of Weakness revenue
1.Leverage the successful brand of DST 2.Potential to tap into more franchises 3.Reaching out by organizing contests on existing franchises Opportunity 4. Can put holograms or something similar so that imitation is not easy
1.Video games 2.Cartoon channels 3.Internet Threats 4. Outdoor games
5. Other similar companies
Competition
1.Hasbro 2.Mattel 3.Bandai 4.McFarlane 5. Neca Competitors 6. Hot Toys
doc_419101019.docx