Description
SWOT ANALYSIS OF DIAGEO
Diageo
Parent Company
Diageo
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Good things come to those who wait
It sells its products in over 180 countries and has offices in around 80 USP countries STP
Segment
Across all social segments
Target Group
Middle and upper middle class individuals
World’s largest producer of spirits and a major producer of beers and Positioning wine SWOT Analysis
1. Strong brands under its umbrella 2. Presence in almost 180 countries makes it very strong in sales and distribution network 3. Diageo is the world's biggest whisky producer with nearly 30 malt distilleries and two grain distilleries 4. Strong brand portfolio of sub brands make it a popular brand 5. Global associations and tie-ups have enhanced brand position Strength 6. Over 25,000 people form a part of the group
1. Stiff competition from global players hence it has a limited market share Weakness 2. Has not tapped the emerging markets successfully yet
1.Acquiring successful local players to make a presence in newer territories Opportunity 2. Launching successful brands in new markets
1. A strong competition from the world’s other brands 2. Laws and regulations on advertising and establishing the business 3. Slumping economy all over the world has been the greatest Threats concern as disposable income of consumers in lowering Competition
1.SABmiller 2. UB Group 3. Carlsberg Competitors 4. Heineken
doc_840014834.docx
SWOT ANALYSIS OF DIAGEO
Diageo
Parent Company
Diageo
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Good things come to those who wait
It sells its products in over 180 countries and has offices in around 80 USP countries STP
Segment
Across all social segments
Target Group
Middle and upper middle class individuals
World’s largest producer of spirits and a major producer of beers and Positioning wine SWOT Analysis
1. Strong brands under its umbrella 2. Presence in almost 180 countries makes it very strong in sales and distribution network 3. Diageo is the world's biggest whisky producer with nearly 30 malt distilleries and two grain distilleries 4. Strong brand portfolio of sub brands make it a popular brand 5. Global associations and tie-ups have enhanced brand position Strength 6. Over 25,000 people form a part of the group
1. Stiff competition from global players hence it has a limited market share Weakness 2. Has not tapped the emerging markets successfully yet
1.Acquiring successful local players to make a presence in newer territories Opportunity 2. Launching successful brands in new markets
1. A strong competition from the world’s other brands 2. Laws and regulations on advertising and establishing the business 3. Slumping economy all over the world has been the greatest Threats concern as disposable income of consumers in lowering Competition
1.SABmiller 2. UB Group 3. Carlsberg Competitors 4. Heineken
doc_840014834.docx