Description
SWOT ANALYSIS OF DIA NIPPON PRINTING
Dia Nippon Printing
Parent Company
Dia Nippon Printing Co.,Ltd.
Category
Printing & Publishing
Sector
Entertainment and Media
Tagline/ Slogan
P&I solutions provider for your life
USP
Creates new value based on behavior with integrity
STP
Segment
All kinds of printing and publication needs
Target Group
Commercial, business and consumer printing & publications
Positioning
High technology interfaced with variety of Information media
SWOT Analysis
1. High technology Printing solutions that support expansion printing 2. Provides printing solutions to well diversified portfolio of products such as books and magazines, commercial printing and IPS/business forms 3. Multilingual printing and publications 4. Application of printing technologies to new fields such as packaging Strength etc.,
1. Constrained global presence 2.More emphasis on the improvement of technology rather than the brand 3. Very less mergers and acquisitions although they are an old Weakness company
1. Actively approach overseas markets, with market expansion in mind 2. Promote Strategic alliances and M&As with strong partners Opportunity 3. Building on core competencies-printing and information technology
1. Decrease in focus due to diversification into electronics and Lifestyle and industrial suppliers 2. Self Cannibalization of its printing through electronic publications Threats 3.Intellectual property infringements
Competition
1. Toppan printing co., Ltd. 2. Thomson Reuters Competitors 3. Wolters Kluwer
doc_717050126.docx
SWOT ANALYSIS OF DIA NIPPON PRINTING
Dia Nippon Printing
Parent Company
Dia Nippon Printing Co.,Ltd.
Category
Printing & Publishing
Sector
Entertainment and Media
Tagline/ Slogan
P&I solutions provider for your life
USP
Creates new value based on behavior with integrity
STP
Segment
All kinds of printing and publication needs
Target Group
Commercial, business and consumer printing & publications
Positioning
High technology interfaced with variety of Information media
SWOT Analysis
1. High technology Printing solutions that support expansion printing 2. Provides printing solutions to well diversified portfolio of products such as books and magazines, commercial printing and IPS/business forms 3. Multilingual printing and publications 4. Application of printing technologies to new fields such as packaging Strength etc.,
1. Constrained global presence 2.More emphasis on the improvement of technology rather than the brand 3. Very less mergers and acquisitions although they are an old Weakness company
1. Actively approach overseas markets, with market expansion in mind 2. Promote Strategic alliances and M&As with strong partners Opportunity 3. Building on core competencies-printing and information technology
1. Decrease in focus due to diversification into electronics and Lifestyle and industrial suppliers 2. Self Cannibalization of its printing through electronic publications Threats 3.Intellectual property infringements
Competition
1. Toppan printing co., Ltd. 2. Thomson Reuters Competitors 3. Wolters Kluwer
doc_717050126.docx