Description
SWOT ANALYSIS OF DHARMA PRODUCTIONS
Dharma Productions
Parent Company
Dharma Productions
Category
Film production
Sector
Media and broadcasting
Lots of stories to be told...Lots of hidden talent to be discovered...and Tagline/ Slogan lots of movies to be made.
USP
Indian film production company with lots of great movies
STP
Segment
Cinematic viewers
Target Group
Medium and High end of the pyramid
Positioning
Something for everyone.
SWOT Analysis
1. Strong backing of experienced film makers 2. Wide variety of films leading to wider audience 3. High recognition all across the world. 4. Many awards to the movies made which increases the brand position and equity. 5. In house directors and top celebrities like Shahrukh Khan, Hritik Strength Roshan etc
1. Piracy may cause loss in revenue 2. Penetration is not much in rural marketand controversies with other Weakness production houses
1. Increase brand reputation by producing commercials with both national and international brands Opportunity 2. More offbeat films to cater to different segments
1. Heavy competition from the competitors 2. Legal and govt regulations Threats 3. Alternate sources of entertainment which causes credible threat to
film industry suchas cricket and politics
Competition
1. Yash Raj Films 2. Tips Industries Limited 3. Aamir Khan Productions Competitors 4. Hari Om Entertainment
doc_611385476.docx
SWOT ANALYSIS OF DHARMA PRODUCTIONS
Dharma Productions
Parent Company
Dharma Productions
Category
Film production
Sector
Media and broadcasting
Lots of stories to be told...Lots of hidden talent to be discovered...and Tagline/ Slogan lots of movies to be made.
USP
Indian film production company with lots of great movies
STP
Segment
Cinematic viewers
Target Group
Medium and High end of the pyramid
Positioning
Something for everyone.
SWOT Analysis
1. Strong backing of experienced film makers 2. Wide variety of films leading to wider audience 3. High recognition all across the world. 4. Many awards to the movies made which increases the brand position and equity. 5. In house directors and top celebrities like Shahrukh Khan, Hritik Strength Roshan etc
1. Piracy may cause loss in revenue 2. Penetration is not much in rural marketand controversies with other Weakness production houses
1. Increase brand reputation by producing commercials with both national and international brands Opportunity 2. More offbeat films to cater to different segments
1. Heavy competition from the competitors 2. Legal and govt regulations Threats 3. Alternate sources of entertainment which causes credible threat to
film industry suchas cricket and politics
Competition
1. Yash Raj Films 2. Tips Industries Limited 3. Aamir Khan Productions Competitors 4. Hari Om Entertainment
doc_611385476.docx