Description
SWOT ANALYSIS OF DEUTSCHE TELEKOM
Deutsche Telekom
Parent Company
Deutsche Bundespost
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Life is for Sharing
USP
Largest Telecommunications company in Europe
STP
Fixed network, wireless & broadband & complex IT solutions to the Segment business customers in telecommunications and IT industries worldwide
Individual Users as well as SMEs and MNCs users of telecommunication Target Group services
Positioning
Premier Fixed line, broadband and wireless service provider
SWOT Analysis
1. Large Mobile Communication Customer Base 2. Success of Mobile Internet Services 3. Geographical Diversification across 50 countries including Germany, US, Asia amongst others 4. Owners of the brand T-Mobile – high brand awareness Strength 5. Over 200,000 employees serve the customers
1. Stiff competition and limited global penetration as compared with other leading brands Weakness 2.Struggling to attract subscription growth
1. Increasing Demand for 3G Technologies 2. Growing Demand for LTE Technology Opportunity 3. Growth in Telecommunications Services
1. Global Economic Slowdown Threats 2. Competitive Pressure
Competition
1. AT&T Mobility 2. Cellco Competitors 3. Sprint Nextel
doc_303271472.docx
SWOT ANALYSIS OF DEUTSCHE TELEKOM
Deutsche Telekom
Parent Company
Deutsche Bundespost
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Life is for Sharing
USP
Largest Telecommunications company in Europe
STP
Fixed network, wireless & broadband & complex IT solutions to the Segment business customers in telecommunications and IT industries worldwide
Individual Users as well as SMEs and MNCs users of telecommunication Target Group services
Positioning
Premier Fixed line, broadband and wireless service provider
SWOT Analysis
1. Large Mobile Communication Customer Base 2. Success of Mobile Internet Services 3. Geographical Diversification across 50 countries including Germany, US, Asia amongst others 4. Owners of the brand T-Mobile – high brand awareness Strength 5. Over 200,000 employees serve the customers
1. Stiff competition and limited global penetration as compared with other leading brands Weakness 2.Struggling to attract subscription growth
1. Increasing Demand for 3G Technologies 2. Growing Demand for LTE Technology Opportunity 3. Growth in Telecommunications Services
1. Global Economic Slowdown Threats 2. Competitive Pressure
Competition
1. AT&T Mobility 2. Cellco Competitors 3. Sprint Nextel
doc_303271472.docx