Description
SWOT ANALYSIS OF DESITIN
Desitin
Parent Company
Johnson and Johnson
Category
Baby Care
Sector
FMCG
Tagline/ Slogan
#1 with pediatricians and moms
It creates a barrier to relieve the discomfort of diaper rash on contact USP and establish the ideal soothing, healing environment. STP
Segment
Rash cream segment for kids
Target Group
Kids below 18 months
Positioning
Nothing works faster than DESITIN at providing diaper rash relief SWOT Analysis
1. Johnson & Johnson is a trusted company for kids’ products. 2. One of its kinds a special cream for soft skin of children. 3. Trusted expert on diaper rash relief for decades. 4. Good distribution network as well as advertising for creating Strength awareness
1. The brand despite being high quality has limited brand recall and presence compared to other J&J products 2. Hasn’t been able to create a strong brand due to limited Weakness advertising
1. To bring out cream in small sachets for middle class people. Opportunity 2. To expand distribution network.
1. Substitutes and any soft cream that people apply. Threats 2. Restoring to traditional methods for kids’ protection Competition
1. Mothercare Competitors 2.Balmex
doc_502395814.docx
SWOT ANALYSIS OF DESITIN
Desitin
Parent Company
Johnson and Johnson
Category
Baby Care
Sector
FMCG
Tagline/ Slogan
#1 with pediatricians and moms
It creates a barrier to relieve the discomfort of diaper rash on contact USP and establish the ideal soothing, healing environment. STP
Segment
Rash cream segment for kids
Target Group
Kids below 18 months
Positioning
Nothing works faster than DESITIN at providing diaper rash relief SWOT Analysis
1. Johnson & Johnson is a trusted company for kids’ products. 2. One of its kinds a special cream for soft skin of children. 3. Trusted expert on diaper rash relief for decades. 4. Good distribution network as well as advertising for creating Strength awareness
1. The brand despite being high quality has limited brand recall and presence compared to other J&J products 2. Hasn’t been able to create a strong brand due to limited Weakness advertising
1. To bring out cream in small sachets for middle class people. Opportunity 2. To expand distribution network.
1. Substitutes and any soft cream that people apply. Threats 2. Restoring to traditional methods for kids’ protection Competition
1. Mothercare Competitors 2.Balmex
doc_502395814.docx