Description
SWOT ANALYSIS OF DERMICOOL
Dermicool
Parent Company
Paras Pharmaceuticals
Category
Prickly heat powder
Sector
FMCG
Aaya mausam thande thande Dermicool ka, Ghamoriyaan Tagline/ Slogan chhoomantar
USP
Dual action – Bacteriostatic formula plus cooling effect STP
Segment
Prickly heat talc powder
People who sweat a lot during summers but want to evade the sideTarget Group effects of the same (body odor problems)
As a prickly heat powder which provides instant relief and a cooling effect removing irritation and also kills the bacteria, thus providing Positioning both a healthy and an convenient option SWOT Analysis
1. Paras pharmaceuticals’ strong distribution network 2. Good advertising and visibility through ads 3. Many variants and SKUs help reach wider consumer base 4. Good product quality and packaging 5. Brand recall is high due to good marketing exercises involving Strength celebrity brand ambassadors
1. Intense competition means limited market share and limited margins 2.A seasonal product, hence sales goes down significantly during Weakness winters
1. Tie-ups with beauty clinics, gymnasiums, sports academies etc Opportunity 2. Explore the untapped rural market
1. Increasing competition as many companies trying to enter into this segment Threats 2. Cheap imitation products Competition
1. Nycil 2. Shower to Shower 3. Boro plus prickly heat powder Competitors 4. Sundeo summer powder
doc_503851079.docx
SWOT ANALYSIS OF DERMICOOL
Dermicool
Parent Company
Paras Pharmaceuticals
Category
Prickly heat powder
Sector
FMCG
Aaya mausam thande thande Dermicool ka, Ghamoriyaan Tagline/ Slogan chhoomantar
USP
Dual action – Bacteriostatic formula plus cooling effect STP
Segment
Prickly heat talc powder
People who sweat a lot during summers but want to evade the sideTarget Group effects of the same (body odor problems)
As a prickly heat powder which provides instant relief and a cooling effect removing irritation and also kills the bacteria, thus providing Positioning both a healthy and an convenient option SWOT Analysis
1. Paras pharmaceuticals’ strong distribution network 2. Good advertising and visibility through ads 3. Many variants and SKUs help reach wider consumer base 4. Good product quality and packaging 5. Brand recall is high due to good marketing exercises involving Strength celebrity brand ambassadors
1. Intense competition means limited market share and limited margins 2.A seasonal product, hence sales goes down significantly during Weakness winters
1. Tie-ups with beauty clinics, gymnasiums, sports academies etc Opportunity 2. Explore the untapped rural market
1. Increasing competition as many companies trying to enter into this segment Threats 2. Cheap imitation products Competition
1. Nycil 2. Shower to Shower 3. Boro plus prickly heat powder Competitors 4. Sundeo summer powder
doc_503851079.docx