Description
SWOT ANALYSIS OF DENIM SHAVING CREAM
Denim Shaving Cream
Parent Company
HUL
Category
Personal Care (men)
Sector
FMCG
Tagline/ Slogan
For the man who doesn’t have to try too hard
USP
Easy shaving experience STP
Segment
Shaving cream for men
Target Group
A metrosexual male looking for a high quality shaving experience
A shaving cream which provides a high quality shaving experience Positioning with relative ease SWOT Analysis
1. Good quality products and packaging 2. Has a good presence in the market with significant market share 3. Good advertising and packaging 4. Good brand recall due to presence of complementary products 5. Good distribution and availability of the product Strength 6. Strong brand name of the parent company adds value
1. Large number of brands in market ensure limited market share Weakness 2.Tough to expand in premium segment and lesser rural penetration
1.Increase penetration in rural areas 2.Increase frequency of shave in a week Opportunity 3.High growth market segment 4.Expansion into premium segment through gel and foam
formulations
1.Increasing local and international competitors 2.More sophisticated and innovative products such as gel bases formulation by competitors Threats 3.Cheaper local market variants are available Competition
1.Dettol shaving cream 2.Axe shaving cream 3.Old Spice shaving cream 4.Gillette shaving cream 5.Palmolive shaving cream 6.Vi-John shaving cream 7.Nivea shaving cream Competitors 8.Park Avenue shaving cream
doc_180756347.docx
SWOT ANALYSIS OF DENIM SHAVING CREAM
Denim Shaving Cream
Parent Company
HUL
Category
Personal Care (men)
Sector
FMCG
Tagline/ Slogan
For the man who doesn’t have to try too hard
USP
Easy shaving experience STP
Segment
Shaving cream for men
Target Group
A metrosexual male looking for a high quality shaving experience
A shaving cream which provides a high quality shaving experience Positioning with relative ease SWOT Analysis
1. Good quality products and packaging 2. Has a good presence in the market with significant market share 3. Good advertising and packaging 4. Good brand recall due to presence of complementary products 5. Good distribution and availability of the product Strength 6. Strong brand name of the parent company adds value
1. Large number of brands in market ensure limited market share Weakness 2.Tough to expand in premium segment and lesser rural penetration
1.Increase penetration in rural areas 2.Increase frequency of shave in a week Opportunity 3.High growth market segment 4.Expansion into premium segment through gel and foam
formulations
1.Increasing local and international competitors 2.More sophisticated and innovative products such as gel bases formulation by competitors Threats 3.Cheaper local market variants are available Competition
1.Dettol shaving cream 2.Axe shaving cream 3.Old Spice shaving cream 4.Gillette shaving cream 5.Palmolive shaving cream 6.Vi-John shaving cream 7.Nivea shaving cream Competitors 8.Park Avenue shaving cream
doc_180756347.docx