Description
SWOT ANALYSIS OF DELUXE READING
Deluxe Reading
Parent Company
Deluxe Reading
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Grocery Store Dolls which were inexpensive and of good quality
STP
Segment
Toys and accessories for kids
Target Group
Children (0-8 years) liking dolls, robots and warfare toys
Positioning
Makes inexpensive dolls for girls and robots for boys
SWOT Analysis
1. Inexpensive, good quality dolls for girls 2. Effective marketing techniques used like keeping dolls on the top shelf of the grocery store 3. Wide promotion through print and television media Strength 4. Considered as vintage pieces today
1.Concentrated only on dolls for girls 2.Did not advertise all the products equally e.g. Topper Toys was most Weakness advertised brand
1.Vintage toys market has virtually no competitors 2.Can connect with the yester years’ buyers using nostalgia as selling Opportunity point
1.Better quality dolls and toys available 2.Warfare toys are now equipped with better technology Threats 3.Children prefer video games (for both gender)
Competition
Competitors
1.Mattel Inc. 2.Hasbro
3.Bandai Co.
doc_212314670.docx
SWOT ANALYSIS OF DELUXE READING
Deluxe Reading
Parent Company
Deluxe Reading
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Grocery Store Dolls which were inexpensive and of good quality
STP
Segment
Toys and accessories for kids
Target Group
Children (0-8 years) liking dolls, robots and warfare toys
Positioning
Makes inexpensive dolls for girls and robots for boys
SWOT Analysis
1. Inexpensive, good quality dolls for girls 2. Effective marketing techniques used like keeping dolls on the top shelf of the grocery store 3. Wide promotion through print and television media Strength 4. Considered as vintage pieces today
1.Concentrated only on dolls for girls 2.Did not advertise all the products equally e.g. Topper Toys was most Weakness advertised brand
1.Vintage toys market has virtually no competitors 2.Can connect with the yester years’ buyers using nostalgia as selling Opportunity point
1.Better quality dolls and toys available 2.Warfare toys are now equipped with better technology Threats 3.Children prefer video games (for both gender)
Competition
Competitors
1.Mattel Inc. 2.Hasbro
3.Bandai Co.
doc_212314670.docx