Description
SWOT ANALYSIS OF DELHI DAREDEVILS
Delhi Daredevils
Parent Company
GMR Group
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Khelo front foot pe (English- Play on the front foot)
USP
One of the strong teams in IPL with good players
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
A team which is aggressive and doesn’t fear playing any opposition
SWOT Analysis
1.Strong brand name in IPL India 2.Excellent marketing and high quality merchandising 3.Ferozshah Kotla stadium is one of the finest in the country with a high spectator capacity 4.Sponsorships have included brands like Coca Cola , Hero Honda, Strength Adidas
1. Inconsistent performances despite having good players Weakness 2.Issues between players and management have been controversial
1.Utilise and tap more domestic players and rope in good international Opportunity players
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
Competitors
2.Kolkata Knight Riders
3.Pune Warriors 4.Mumbai Indians 5.Kochi Tuskers 6.Royal Challengers Bangalore 7.Rajasthan Royals 8.Kings XI Punjab 9.Deccan Chargers
doc_861199903.docx
SWOT ANALYSIS OF DELHI DAREDEVILS
Delhi Daredevils
Parent Company
GMR Group
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Khelo front foot pe (English- Play on the front foot)
USP
One of the strong teams in IPL with good players
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
A team which is aggressive and doesn’t fear playing any opposition
SWOT Analysis
1.Strong brand name in IPL India 2.Excellent marketing and high quality merchandising 3.Ferozshah Kotla stadium is one of the finest in the country with a high spectator capacity 4.Sponsorships have included brands like Coca Cola , Hero Honda, Strength Adidas
1. Inconsistent performances despite having good players Weakness 2.Issues between players and management have been controversial
1.Utilise and tap more domestic players and rope in good international Opportunity players
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
Competitors
2.Kolkata Knight Riders
3.Pune Warriors 4.Mumbai Indians 5.Kochi Tuskers 6.Royal Challengers Bangalore 7.Rajasthan Royals 8.Kings XI Punjab 9.Deccan Chargers
doc_861199903.docx