Description
SWOT ANALYSIS OF DEL MONTE JUICE
Delmonte Juice
Parent Company
Delmonte
Category
Beverages
Sector
Food Products
Tagline/ Slogan
Taste like never before
USP
Fruit based health drink
STP
For all people seeking a healthy fruit based drink for regular Segment occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
Really tasty fruit juice
SWOT Analysis
1.Excellent branding 2.Excellent distribution and availability Strength 3. Popular Advertisement
1.Slightly higher priced 2.Need to expand market Weakness 3.Low product advertising
1.Advertise more Opportunity 2.Adventure into rural markets
Threats
1.Threat from other drinks competitors
2.Threat from substitutes like fruit juices
Competition
1.Onjus 2.Tropicana 3 3.Minute Maid Competitors 4.Real Juice
doc_271668656.docx
SWOT ANALYSIS OF DEL MONTE JUICE
Delmonte Juice
Parent Company
Delmonte
Category
Beverages
Sector
Food Products
Tagline/ Slogan
Taste like never before
USP
Fruit based health drink
STP
For all people seeking a healthy fruit based drink for regular Segment occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
Really tasty fruit juice
SWOT Analysis
1.Excellent branding 2.Excellent distribution and availability Strength 3. Popular Advertisement
1.Slightly higher priced 2.Need to expand market Weakness 3.Low product advertising
1.Advertise more Opportunity 2.Adventure into rural markets
Threats
1.Threat from other drinks competitors
2.Threat from substitutes like fruit juices
Competition
1.Onjus 2.Tropicana 3 3.Minute Maid Competitors 4.Real Juice
doc_271668656.docx