Description
SWOT ANALYSIS OF DEL MONTE FOODS
Del Monte Foods
Parent Company
Del Monte Foods
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
Eat healthy. Live healthy; Taste Like Never Before
A world class branded foods and pet food company, known for its USP unique products STP
Segment
People who are prospective buyer of food products or pet food
Target Group
Middle and upper middle class families
Positioning
As a brand with products having unique taste and superior quality Product Portfolio
1.Del Monte Juice Brands 2.Del Monte Ketchup SWOT Analysis
1.A globally recognized brand 2. Loyal customer base 3. Strong financial muscle 4. Unique products on offer 5. Popular subsidiary brands like Del Monte, S&W, Contadina, College Inn, Meow Mix, Kibbles 'n Bits, 9Lives,Milk-Bone, etc. 6.Successful marketing and advertising strategies Strength 7.Market leadership in most of its segments of operation
1.Hasnt been able to completely penetrate the emerging economies as compared to other leaders 2.Narrow product range as compared to some other leading Weakness companies
1.Advertise and market itself aggressively 2.Introduce new products 3.Acquisitions Opportunity 4.Expansion in untapped markets
1.Rise in cost of raw material 2.Strong competition Threats 3.Economic slowdown and Euro zone crisis Competition
1.Mars 2.Nestle 3.ConAgra Foods Competitors 4.Pinnacle
doc_808478684.docx
SWOT ANALYSIS OF DEL MONTE FOODS
Del Monte Foods
Parent Company
Del Monte Foods
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
Eat healthy. Live healthy; Taste Like Never Before
A world class branded foods and pet food company, known for its USP unique products STP
Segment
People who are prospective buyer of food products or pet food
Target Group
Middle and upper middle class families
Positioning
As a brand with products having unique taste and superior quality Product Portfolio
1.Del Monte Juice Brands 2.Del Monte Ketchup SWOT Analysis
1.A globally recognized brand 2. Loyal customer base 3. Strong financial muscle 4. Unique products on offer 5. Popular subsidiary brands like Del Monte, S&W, Contadina, College Inn, Meow Mix, Kibbles 'n Bits, 9Lives,Milk-Bone, etc. 6.Successful marketing and advertising strategies Strength 7.Market leadership in most of its segments of operation
1.Hasnt been able to completely penetrate the emerging economies as compared to other leaders 2.Narrow product range as compared to some other leading Weakness companies
1.Advertise and market itself aggressively 2.Introduce new products 3.Acquisitions Opportunity 4.Expansion in untapped markets
1.Rise in cost of raw material 2.Strong competition Threats 3.Economic slowdown and Euro zone crisis Competition
1.Mars 2.Nestle 3.ConAgra Foods Competitors 4.Pinnacle
doc_808478684.docx