Description
SWOT ANALYSIS OF DECCAN CHRONICLE
Deccan Chronicle
Parent Company
Deccan Chronicle Holdings Limited
Category
Indian English-Language Daily Newspaper
Sector
Media and Entertainment
Tagline/ Slogan
The face of south
USP
One of the Largest circulated English-newspaper in South India
STP
Segment
English newspaper daily in south India
Target Group
Urban individual of South Indiaseeking english news
Contains information which helps its loyal readers to get ahead in their Positioning lives
SWOT Analysis
1. Hyderabad’s largest circulated daily 2. Sponsored Deccan Chargers team in IPLwhich enhanced brand visibility 3. The news coverage is completely unbiased 4. Cartoons are an interesting feature of Deccan Chronicle 5. Extensive coverage of south India along with important national and Strength international events
1. Lost ownership of Deccan Chargers due to non-payment of 100 crore bond as security 2.NSE suspended trading on Deccan Chronicle shares Weakness 3.Facing financial crisis and looking forward for investors
1. Can improve its circulation in other states like Tamil Nadu, Kerala and Karnataka to continue its position in South India 2. Use the strong presence in Hyderabad to tap the markets of near-by cities 3. Scale up the operations for innovative and interesting features in the Opportunity newspaper
Threats
1. Financial instability of Deccan Chronicle 2. Improving position of other newspapers in South India
3. Government regulations to allow trading in NSE
Competition
1. The Hindu 2. The Times of India Competitors 3. The Telegraph
doc_583118061.docx
SWOT ANALYSIS OF DECCAN CHRONICLE
Deccan Chronicle
Parent Company
Deccan Chronicle Holdings Limited
Category
Indian English-Language Daily Newspaper
Sector
Media and Entertainment
Tagline/ Slogan
The face of south
USP
One of the Largest circulated English-newspaper in South India
STP
Segment
English newspaper daily in south India
Target Group
Urban individual of South Indiaseeking english news
Contains information which helps its loyal readers to get ahead in their Positioning lives
SWOT Analysis
1. Hyderabad’s largest circulated daily 2. Sponsored Deccan Chargers team in IPLwhich enhanced brand visibility 3. The news coverage is completely unbiased 4. Cartoons are an interesting feature of Deccan Chronicle 5. Extensive coverage of south India along with important national and Strength international events
1. Lost ownership of Deccan Chargers due to non-payment of 100 crore bond as security 2.NSE suspended trading on Deccan Chronicle shares Weakness 3.Facing financial crisis and looking forward for investors
1. Can improve its circulation in other states like Tamil Nadu, Kerala and Karnataka to continue its position in South India 2. Use the strong presence in Hyderabad to tap the markets of near-by cities 3. Scale up the operations for innovative and interesting features in the Opportunity newspaper
Threats
1. Financial instability of Deccan Chronicle 2. Improving position of other newspapers in South India
3. Government regulations to allow trading in NSE
Competition
1. The Hindu 2. The Times of India Competitors 3. The Telegraph
doc_583118061.docx