Description
SWOT ANALYSIS OF DECCAN CHARGERS
Deccan Chargers
Parent Company
The Deccan Chronicle
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
The unstoppables
USP
Has a good set of international players who are good in the IPL format
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
Deccan chargers is a team which is difficult to stop once it’s on a roll
SWOT Analysis
1.Strong brand name in IPL India 2.Excellent marketing and high quality merchandising 3.Sponsorship brands associated with Deccan Chargers are Ultratech Strength cement, Yamaha, Puma, Kingfisher
1. Inconsistent performances despite having good players 2.Issues between players and management have been controversial Weakness 3.Lack of domestic players has lead to weaker fan following
1.Utilise and tap more domestic players and rope in good international players 2.More branding and marketing would help people associate with the Opportunity team and the brand
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Delhi Dare Devils 3.Pune Warriors 4.Mumbai Indians 5.Kochi Tuskers 6.Royal Challengers Bangalore 7.Rajasthan Royals 8.Kings XI Punjab Competitors
doc_784948930.docx
SWOT ANALYSIS OF DECCAN CHARGERS
Deccan Chargers
Parent Company
The Deccan Chronicle
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
The unstoppables
USP
Has a good set of international players who are good in the IPL format
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
Deccan chargers is a team which is difficult to stop once it’s on a roll
SWOT Analysis
1.Strong brand name in IPL India 2.Excellent marketing and high quality merchandising 3.Sponsorship brands associated with Deccan Chargers are Ultratech Strength cement, Yamaha, Puma, Kingfisher
1. Inconsistent performances despite having good players 2.Issues between players and management have been controversial Weakness 3.Lack of domestic players has lead to weaker fan following
1.Utilise and tap more domestic players and rope in good international players 2.More branding and marketing would help people associate with the Opportunity team and the brand
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Delhi Dare Devils 3.Pune Warriors 4.Mumbai Indians 5.Kochi Tuskers 6.Royal Challengers Bangalore 7.Rajasthan Royals 8.Kings XI Punjab Competitors
doc_784948930.docx